Home / Knowledge / News / Apparel/Garments / Green kids clothing fashion addresses economic downturn
Green kids clothing fashion addresses economic downturn
Apr '09
GreenEdge Kids announced a new 2009 line-up of sustainable children's clothes targeted for budget-conscious parents. We've all recognized the need to economize this year, and GreenEdge Kids, the largest online boutique for designer organic and natural kids clothing, sizes 2-12, is offering eco designer styles that are both greener and more affordable than ever.

Eco designers, typically already operating on lean margins, have trimmed even more off prices for both spring and fall 2009 with strategies like avoiding high-cost eco fabrics, keeping designs styled yet simply sewn, offering new colors of prior seasons' designs. Those who can't get prices down are getting value up by adding versatility and functionality, with features such as reversible dresses/skirts, 3-season colors/weights/styles, mix-and-match and dress up/dress down capability.

Maia Andersen, designer and owner of Sustainable Kids, a U.S.-based green childrenswear designer, says, “Because we are manufacturing in the U.S. and we're using high quality certified fabrics, we can only bring down our prices so far, but we can add value to our pieces. We have developed a number of multi-season reversible styles, which we are selling much faster than we had anticipated. We have also adapted to the market uncertainty by adding flexibility to our manufacturing and delivery timeframes for certain styles.”

On the retail side, in 2009 GreenEdge Kids is bringing in more value-based products, such as the Kite Kids organic tees, affordable but high on original style, the reversible organic dresses by Sustainable Kids, and the 3-season well-priced organic and recycled styles offered by Twirls and Twigs.

“We listened to our retail customers, and developed some fall styles with value in mind,” explains Shawna Dalton, designer and owner of Twirls and Twigs. “We are offering pieces that carry the same Twirls and Twigs look and feel, but are constructed more efficiently so we can offer them at lower prices.”

GreenEdge Kids is showcasing the latest in green kids' clothing values at 2009 Earth Fairs, including San Diego's Balboa Park and Sony Pictures.

GreenEdge Kids

Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search