Home / Knowledge / News / Apparel/Garments / Green kids clothing fashion addresses economic downturn
Green kids clothing fashion addresses economic downturn
02
Apr '09
GreenEdge Kids announced a new 2009 line-up of sustainable children's clothes targeted for budget-conscious parents. We've all recognized the need to economize this year, and GreenEdge Kids, the largest online boutique for designer organic and natural kids clothing, sizes 2-12, is offering eco designer styles that are both greener and more affordable than ever.

Eco designers, typically already operating on lean margins, have trimmed even more off prices for both spring and fall 2009 with strategies like avoiding high-cost eco fabrics, keeping designs styled yet simply sewn, offering new colors of prior seasons' designs. Those who can't get prices down are getting value up by adding versatility and functionality, with features such as reversible dresses/skirts, 3-season colors/weights/styles, mix-and-match and dress up/dress down capability.

Maia Andersen, designer and owner of Sustainable Kids, a U.S.-based green childrenswear designer, says, “Because we are manufacturing in the U.S. and we're using high quality certified fabrics, we can only bring down our prices so far, but we can add value to our pieces. We have developed a number of multi-season reversible styles, which we are selling much faster than we had anticipated. We have also adapted to the market uncertainty by adding flexibility to our manufacturing and delivery timeframes for certain styles.”

On the retail side, in 2009 GreenEdge Kids is bringing in more value-based products, such as the Kite Kids organic tees, affordable but high on original style, the reversible organic dresses by Sustainable Kids, and the 3-season well-priced organic and recycled styles offered by Twirls and Twigs.

“We listened to our retail customers, and developed some fall styles with value in mind,” explains Shawna Dalton, designer and owner of Twirls and Twigs. “We are offering pieces that carry the same Twirls and Twigs look and feel, but are constructed more efficiently so we can offer them at lower prices.”

GreenEdge Kids is showcasing the latest in green kids' clothing values at 2009 Earth Fairs, including San Diego's Balboa Park and Sony Pictures.

GreenEdge Kids

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search