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'Offer attractive price to increase buying power'– Director, Swano Textiles
Apr '09
Mr Shariq Eqbal
Mr Shariq Eqbal
The textile and garment sector across the globe is going through one of its worst phases in history. Exports from the sector are dwindling with each passing month and the reprieve does not seem to be in sight in the near immediate future.

In our continuing series to bring to our readers, the impact of the crisis on textile and garment enterprises of different countries, Fibre2fashion spoke to the young and dashing director of Swano Textile, Mr Shariq Eqbal, to know the about the effects of this crisis on the sector in Pakistan.

Swano textile is a manufacturer and exporter of Bottomwear and Outerwear and its factory is located in the 100 percent export oriented Karachi Export Processing Zone. Among the products it manufactures are Denim, Twills and Canvas in regular stretch & technical weave.

The garment manufacturing factory is spread out over 20,000 sq feet and equipped with the latest in denim washing, sewing and embroidery machinery and has the capacity to rollout 60,000 pieces of garments in a month and works under strict quality norms.

We started off the interview by asking Mr Eqbal, as to how he would describe the current scenario of the industry in Pakistan, to which he said, “Presently, textile industry is under tremendous pressure because of poor economic situation in US & European markets in particular. Pakistan is also suffering immensely due to energy crisis as well as political instability”.

Next we asked him his opinion on the steps the sector should take to fight the recession, to which he replied by saying, “Industry at large should try to reduce the cost of production as much as possible in order to offer attractive price to the end consumer for increasing their buying power in this recession period”.

We ended the interview by asking him his future plans related to expansion or otherwise to which he optimistically replied by saying, “Textile sector is always optimistic in expansion depending on the demand situation and we are definitely geared up to increase additional production lines if there is a need”.

Fibre2fashion News Desk - India

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