Home / Knowledge / News / Apparel/Garments / 'Garments without Guilt' - historic win at Global Effie
'Garments without Guilt' - historic win at Global Effie
13
May '09
Grey Colombo's campaign 'Garments without Guilt' became Asia's first ever entry to win a Global Effie, making it the first Asian agency to win one since the inception of the awards in 2003. In a press release, Vice President and Country Head of Grey Global in Colombo Ajai V.Singh said, "Winning this award is truly historic to us as our campaign was not based on big dollar budgets but extremely clear strategic thinking and new age marketing tools which combined with equally immaculate execution and monitoring."

The press release stated that the Global Effie, known for its stringent judging, annually selects only three winners followed by finalists and a shortlist. There are no categories or segments. This year, globally, only two brands will be awarded the winner's trophy as none other matched the standards, one of which is 'Garments without Guilt.' The press release said this campaign successfully positioned Sri Lanka Apparel, the world's first apparel industry brand, on an ethical platform.

Grey's Director of Strategic Planning and Brand Services Sailesh Waidhwa said the award makes the 'Garments without Guilt' campaign the most awarded Sri Lankan campaign internationally, having won the Asian Marketing Effectiveness Award in Macau and the WPPED Cream Awards in New York. The press release said the Global Effie is considered the Oscars of advertising and marketing effectiveness as it combines creativity and business effectiveness to make ideas that work. The event will be held on June 3, 2009 in New York.

Garments without Guilt

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search