Home / Knowledge / News / Apparel/Garments / 'Garments without Guilt' - historic win at Global Effie
'Garments without Guilt' - historic win at Global Effie
May '09
Grey Colombo's campaign 'Garments without Guilt' became Asia's first ever entry to win a Global Effie, making it the first Asian agency to win one since the inception of the awards in 2003. In a press release, Vice President and Country Head of Grey Global in Colombo Ajai V.Singh said, "Winning this award is truly historic to us as our campaign was not based on big dollar budgets but extremely clear strategic thinking and new age marketing tools which combined with equally immaculate execution and monitoring."

The press release stated that the Global Effie, known for its stringent judging, annually selects only three winners followed by finalists and a shortlist. There are no categories or segments. This year, globally, only two brands will be awarded the winner's trophy as none other matched the standards, one of which is 'Garments without Guilt.' The press release said this campaign successfully positioned Sri Lanka Apparel, the world's first apparel industry brand, on an ethical platform.

Grey's Director of Strategic Planning and Brand Services Sailesh Waidhwa said the award makes the 'Garments without Guilt' campaign the most awarded Sri Lankan campaign internationally, having won the Asian Marketing Effectiveness Award in Macau and the WPPED Cream Awards in New York. The press release said the Global Effie is considered the Oscars of advertising and marketing effectiveness as it combines creativity and business effectiveness to make ideas that work. The event will be held on June 3, 2009 in New York.

Garments without Guilt

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search