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Are high price tags constraint to adoption of eco-clothing?
14
May '09
It is a human aspiration that everyone likes to look beautiful, and also keep the clothing budget under control. Though consumers do understand the threats of global warming they also expect that their clothes should be trendy, and also match their preferences.

Eco clothing industry is still at its budding stage, and needs significant amount of time and money both at the farmer and the manufacturer's end.

Many myths flourish regarding sustainably designed apparels and accessories, the first being that they are way too expensive.

The reason behind this is that they are not mass produced. The extra processing applied for avoiding hazardous chemicals makes it all the more costly.

These factors go into the price of the finished garment giving a hefty price tag to the eco apparel. Though ultimately the consumer gets what he wants, still the garment goes a way beyond his clothing budget.

So, what is the remedy? Designers should create patterns for this clothing in a way to make the fashion timeless. Manufacturers should focus on making outfits that are stylish, combined with a reasonable price tag.

These apparels should be available in many store racks, and throughout the seasons, so as to be available at the choice of the shopper at all times.

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Fibre2fashion News Desk - India

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