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'GO' for sharp look
May '09
Allen Solly, India's favorite fashion brand now introduces a unique line to take corporate vogue by storm. Presenting 'GO' stretch and wrinkle free trousers with DOW XLA - the only stretch fibre with the twin benefits of no-iron convenience and stretch comfort. Wrinkle-free and stretch powers join forces in the revolutionary GO trousers, So you can leap, soar and fly through everyday battles.

This new line also offers the soft hand feel and colour fastness that make it a must-have for every wardrobe. The collection has been launched keeping in mind the discerning executive, who demands comfort, performance and style. Allen Solly GO trousers are designed to help the everyday superhero brave every twist and turn of the fast lane - and still look his sharpest best.

Elaborating further on this novel product, Mr R Satyajit, Chief Operating Officer, Allen Solly, said, “We are proud to launch GO, the new performance collection in the apparel market partnering with Dow Fiber Solutions. This innovative collection, with its brilliant stretch and wrinkle free properties, will prove to be the perfect boon to people in today's hectic lifestyle.

It took the groundbreaking technology of DOW XLA fibre and product innovation, for us at Allen Solly to be able to create this truly unique line. There is a growing demand for well fitted garments that adapt to body shapes and wrinkle resistant for wearing comfort, and we feel GO is the desired answer to this consumer need.”

GO is a collection of clean and contemporary trouser designs and is available in six colors- Grey, Black, Beige, Camel, Chocolate and Navy.

Allen Solly

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