Born Stronger plans to promote their brand thru media campaign

16 May '09

2 min read

Born Stronger MMA Sportswear, a Los Angeles based maker of MMA apparel announces its creation and conceptual beginning. The brand specializes in making tough and dependable MMA sportswear that is made form all-natural, organic materials. The brand will officially launch during the UFC Fan Expo at UFC 100 in Las Vegas this July 10th-11th. They will be at booth No.917.

According to Born Stronger Brand Manager, Christian Mikolasch:
"Born Stronger is the first brand to offer MMA sportswear that is made form recyclable materials. In addition, we never bleach our shirts and do all our printing on no-bleach paper. This is our way of greening up the octagon. As a result, our sportswear is engineered for everlasting endurance so it can go the distance…just like the fighters who wear it."

Born Stronger offers everything a fighter needs to train. From MMA Sportswear like, training shirts and hoodies to pants and shorts. They also offer a unique line of street wear such as fight team caps, beanies, jackets and even belt buckles.

"We believe that Mixed Martial Arts is the purest form of sport in the world." Says Mr. Mikolasch. "As such, we have enlisted designers from the US, UK, China, Brazil and Austria to help give our brand a more global feel. This complete line of MMA Sportswear allows you to look good on the street and push yourself beyond the limits in the octagon."

Born Stronger plans to promote their brand through an aggressive social media campaign that utilizes Facebook, Twitter and MySpace. The brand also has plans to sign several big-name fighters to promotional contracts and will be releasing an ad campaign consisting of print ads and web banners.

Born Stronger

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