Surrounded by row after row of colorful patterns and witty designs, it is easy to feel like a kid in a candy store when entering Loyal Army Clothing's new location at 7970 ½ Melrose Ave., overwhelmed by the dazzling delights for sale.
Loyal Army, a San Francisco-based clothing company known for quirky and conversational graphics, has marched its army of cuteness to Los Angeles with the opening of a second retail store neighboring pop-culture peers Paul Frank and Kid Robot.
"When people walk in the door, they will find a wonderland that lifts their spirits and puts a smile on their faces," said Brian Dold, founder and creative inspiration of Loyal Army Clothing. "While our designs are humorous and whimsical, they empower our audience to embrace individuality and accept their differences. There is a Loyal Army design to suit every girl's personality."
Since founded by Dold in 2005, Loyal Army has built a large and loyal fan base with distribution to over 4,500 retailers and boutiques worldwide including Delia's, Alloy, Fred Segal, Journey's, Zumiez and catalogue presence in over 20 million households nationwide.
Recent partnerships with manufacturing heavy-hitter Jerry Leigh (producer of Abbey Dawn, Harajuku Lovers and Disney lines), licensing agreements with iClick (for cell phone wallpaper), Franco (for bedding), and Accessory Innovations (for luggage) are sure to propel Loyal Army into its most successful year yet.
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