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RBK to produce eco friendly tee for Stanley Cup Champions
May '09
Reebok announced that for the first time, Reebok's Stanley Cup Championship locker room Tees worn by the 2009 Stanley Cup Champions immediately following their win on the ice will be made using eco-friendly, 100% organic cotton fabric.

"Reebok and the NHL are showcasing the eco-friendly Stanley Cup Championship tee at the 2009 NHL Stanley Cup Final to raise awareness about environmentally-conscious alternatives," said John McMahon, Director of Marketing for Reebok Sports Licensed Division. "Reebok recognizes the importance of environmentally responsible business practices and as a company we are always looking at new technologies and innovative opportunities to incorporate sustainable products to our brand. "

The Tees feature fabric made from organic cotton yarn, hang tags made of recycled materials and signature green stitching on the shoulder and inside neck seams, which distinguishes the product as official organic Stanley Cup Championship Locker Room Tees.

The eco-friendly Tees will be available for a limited time at select retail outlets. Fans interested in purchasing the shirts may log on to Reebok.com, Shop.NHL.com or visit their local sporting goods retailer as soon as the 2009 NHL Stanley Cup Champion is determined.

"The NHL is thrilled to offer a product that our fans can be proud to wear, not only for the team that is represented on it, but also for how it was made," said Jim Haskins, NHL Vice President of Consumer Products. "We applaud Reebok for taking this important next step with us to offer NHL fans a more eco-conscious product."


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