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myShape introduces cocktail dresses
Jun '09
Laundry by Shelli Segal Dress
Laundry by Shelli Segal Dress
myShape Inc, the only online Personal Shop for women, introduces new cocktail dresses for every style and every shape.

Cocktail dresses are 24/7 this season. Just think: between the weddings, showers, Bar and Bat Mitzvahs and graduations, there are dozens of occasions that demand clothes that take you from day right into evening. Figure flattering cocktail dresses are the one-piece answer -- enough fun to be party-worthy, yet comfortable, cool and casual enough to add some sparkle to your daytime wardrobe, too.

Cocktail dresses have become a day-into-night staple on the fashion scene because, as Patty Fox, myShape.com's chief creative officer and fashion coordinator for the Academy Awards, puts it, "Cocktail dresses can be a perfect wardrobe solution and the best value for all of us. A dressed-up dress automatically guarantees that you look perfectly put together and, with just a change of accessories, can look totally demure by day and totally elegant by night."

This season's wardrobe conundrum might look like this; you have two parties to go to along with a few major presentations at work. You need to stick to a budget and you need to look great. One solution is this season's stylish yet supremely comfortable jersey cocktail dress from Laundry by Shelli Segal, a stunning halter dress with a polished hardware buckle at the neckline.

Or opt for Donna Rico's pleated scoop neck style. Both can be dressed up with dramatic jewelry for a party or topped with a simple cardigan for work. Muse's print dresses are perfect for any occasion and with easy-to-wear empire waistlines, they flatter many body types, creating a long, clean line from bustline to hemline.

Colorful prints mean more match-ups with solid sweaters or jackets. Finally, a little splurge on one of Nanette Lepore's exquisitely detailed dresses means you've invested in one of the hottest cocktail dresses of the season! There's plenty to choose from, so go ahead, play dress-up!

myShape Inc

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