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'Go Green' sets tone of clothing market
Jun '09
Today, the hot trend in the market is organic clothing. Made from hundred percent organic materials like soy, organic cotton and hemp, a huge assortment of garments like skirts, blouses, shirts, pants, socks, bathrobes, pillow cases etc are made from organic fibres.

Wearing organic clothing reduces one's exposure to allergens, and other irritants. Furthermore, they improve soil fertility, cotton yield, and saves water. The industry is experiencing a high growth trajectory with increasing concern.

The industry is further enhanced by fashion designers who design their collections with organic fabrics. The clothing is put under global spotlight through fashion shows, and runway models who pose with trendy outfits made from organic fabrics.

Designers are working towards making these clothes more appealing, fashionable and economical to suit the preferences as well as the shopping budget of the consumers.

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Fibre2fashion News Desk - India

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