Home / Knowledge / News / Apparel/Garments / Peter England to tap value retail format
Peter England to tap value retail format
Jun '09
Peter England Fashions & Retail (PEFR) is revamping its strategies and is coming out with a value retail format, said Mr Aloke Malik, President of PEFR. PEFR is a division of Aditya Birla Nuvo.

As part of the strategy, the new value format will sell apparels between a range of Rs 249 and Rs 449 and PEFR will also revive some brands like as Elysee, Byford, SF Jeans and Spin Off.

Regarding the decision to tap this segment, Mr Malik said, the consumer in the last few months is downtrading across the whole apparel range and are shifting towards hyper market offerings.

Peter England is the largest selling shirt brand in the country and has an impressive portfolio of internationally styled garments, offering value for money, which is the hallmark of all Peter England products.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search