Home / Knowledge / News / Apparel/Garments / Peter England to tap value retail format
Peter England to tap value retail format
Jun '09
Peter England Fashions & Retail (PEFR) is revamping its strategies and is coming out with a value retail format, said Mr Aloke Malik, President of PEFR. PEFR is a division of Aditya Birla Nuvo.

As part of the strategy, the new value format will sell apparels between a range of Rs 249 and Rs 449 and PEFR will also revive some brands like as Elysee, Byford, SF Jeans and Spin Off.

Regarding the decision to tap this segment, Mr Malik said, the consumer in the last few months is downtrading across the whole apparel range and are shifting towards hyper market offerings.

Peter England is the largest selling shirt brand in the country and has an impressive portfolio of internationally styled garments, offering value for money, which is the hallmark of all Peter England products.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search