Home / Knowledge / News / Apparel/Garments / ANTA as 2009-2012 Sportswear Partner of Chinese Olympic Committee
ANTA as 2009-2012 Sportswear Partner of Chinese Olympic Committee
24
Jun '09
ANTA Sports Products Limited is pleased to announce that it has entered into a strategic alliance agreement with the Chinese Olympic Committee ("COC"), appointing ANTA Sports as the "2009-2012 Sportswear Partner of Chinese Olympic Committee" and the "2009-2012 Official Partner of China Sports Delegation," marking an important milestone in the history of China's sports development and further cementing ANTA Sports' leading position in the sports arena.

The theme for the ceremony celebrating the appointment and the anniversary of the Olympic Games, held at the National Olympics Sports Centre in Beijing, was "Encouragement and Growth". Mr. Wang Jun, Vice Director of the State General Administration of Sports and Vice President of the COC, announced the crowning of ANTA Sports as COC's Partner from 2009 to 2012. Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, received a specially-made badge of the COC from Mr. Liu Peng, President of the COC. The badge symbolized the partnership between the two parties and the start of a new chapter in China's Olympics development history.

Mr. Wang Jun said, "ANTA Sports' good corporate image is a mirror of the Olympics spirits. ANTA Sports has managed to maintain continuous strong growth and provided substantial support to the development of China's sports industry. We believe that the partnership will allow ANTA Sports to contribute to China's Olympics development."

The partnership was unprecedented in terms of the range of related rights, duration and the amount of sponsorship. In the coming four years, the China Sports Delegation will be wearing sportswear sponsored by ANTA Sports to 11 influential international competitions (see attachment), including Guangzhou 2010 Asian Games, Vancouver 2010 Olympic Winter Games, and the London 2012 Olympic Games. Besides, ANTA Sports will be provided with resources for marketing development from the COC and the China Sports Delegation. ANTA Sports will join hands with the COC to explore the true Olympics spirits while proudly driving the Olympics development in China.

"We are dedicated to blending the spirit of "Going Beyond Oneself" into people's daily lives, providing Chinese customers with professional sports products and services, as well as promoting the development and popularity of sports. With the support of the COC, ANTA Sports can achieve that goal and its leadership in the market will be further strengthened," said Mr. Ding Shizhong.

Mr. Ma Jilong, member of the market development committee of the COC, announced the first of the activities to promote the popularity of the Olympic Games and China's sports development in the community jointly held by the COC and ANTA Sports will be the "Outfit Design Competition for Chinese Athletes at the 2010 Guangzhou Asian Games", inviting designs from all over the world for an outfit for the China Sports Delegation. The selected sportswear design may have a chance to appear onwinning Chinese athletes on the podium at the awards ceremony in the 2010 Guangzhou Asian Games.


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search