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Arvind Brands to launch new brands, ramp up retail presence
Jun '09
One of the biggest clothing companies in India; Arvind Brands, which has a large number of garment brands within its fold, is proposing to expand its product range by introducing more international brands, along with ramping up its retail presence.

The company has well known international brands like Arrow, Wrangler and Lee and home grown labels like Newport, Flying Machine and Excalibur within its fold as well as a retail store chain by the name of Megamart.

These initiatives are a part of the Rs 400 crore investment plan which was announced last year and of which Rs 100 has already been spent. The company has already launched last month, Polo Association under a licensing agreement.

It also proposes to launch by the end of 2009, 'Izod', which is owned by the famed Van Heusen label. In the initial months, Polo and Izod will be sold in the same stores, with exclus
ive stores for each of the brands planned in the next stage.

The company also proposes to increase its Megamart outlet numbers by opening 40 more stores from the current store strength of 120. 20 more numbers will be added to the exclusive outlets of the youth brand, Flying Machine.

Arvind Brands had a turnover of Rs 440 crores in the previous fiscal (2008-09) and is planning to increase it by 20 percent to Rs 550 crores in the period (2009-10), by launching new brands and opening new retail outlets.

Fibre2fashion News Desk - India

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