Home / Knowledge / News / Apparel/Garments / Shock & Oar gains US Trademark Protection
Shock & Oar gains US Trademark Protection
07
Jul '09
Australian nautical and leisure wear brand, Shock & Oar, has achieved Trademark protection status in the United States of America. The official recognition of the West Australian owned brand means its distinctive name and logo is legally protected against counterfeit copies in the US.

“We are very excited about this milestone,” said Brendon Westerhout, Shock & Oar founder and Managing Director. “It means our products and brand name are further safeguarded worldwide as we continue to pursue our aim of becoming the iconic Australian Nautical and Leisure Wear Brand.”

Shock and Oar is already Trademarked in Australia and New Zealand, with the latest US protection completing coverage of the company's initial international target markets.

Launched in 2008, Shock & Oar has established a range of nautically-inspired clothing and accessories for men, women and children. Following the success of its online retail business, the company opened its flagship store in Fremantle, Western Australia in June 2009.

“Our new store has caught the attention and captured the hearts of locals and tourists alike,” said Brendon Westerhout.

“We are well poised to take Shock & Oar to the next level and this US Trademark will certainly help us protect the authenticity of our product for our customers,” he said.

Shock & Oar

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search