Home / Knowledge / News / Apparel/Garments / Organized retailers seek new strategies to improve sales
Organized retailers seek new strategies to improve sales
20
Jul '09
Global recession has forced the retailers to opt for cost cutting measures like shut downs, layoffs, and downsizing of stores. For an organized retailer, the cost structure is high, and the retailer has to make a compromise with the price without risking the business.

Organized retailing provides the innovative producer with a powerful channel to showcase and sell their products. But, in today's business environment, there is a mismatch between what the retailer is proposing as their value-proposition and what the customer perceives as value. Good buying environment alone does not motivate the consumer to buy the product.

Indian customer is value-conscious. They would not pay more money for a product just for the buying environment. Organized retailing enables the growth of brands and products that provide a different value proposition to the Indian consumer. It provides a powerful channel to showcase and sell their products.

Organized retailers should provide the consumers with more, and better and innovative products. Another proposition is low price. Lower price and higher purchasing power is a big advantage, organized retailing can give a consumer.

The final value proposition is good customer service. A better approach towards dealing with consumers will help the retailer to build his business. Retailers who understand this customer centric approach will be successful.

Click here to read the complete article

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search