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JFK Airport Terminal 4 wears PINK apparel
28
Jul '09
Premier travel retailer Hudson Group has opened a Victoria's Secret travel concept store in New York's JFK International Airport Terminal 4.

The 641-square-foot shop is located pre-Security, and is currently Victoria's Secret's only travel concept store at an airport in the United States. The store features a wide range of merchandise, specifically targeted to the traveling consumer, including a colorful collection of panties and an assortment of PINK apparel, the vibrant and fun lifestyle brand that every young girl wants to experience. The merchandise selection also includes travel accessories: passport holders, luggage tags, sunglasses, key rings and travel-size gifts.

Rounding out the selection are makeup, fragrance and body care products from Victoria's Secret's best selling lines, such as Beauty Rush Lip Gloss, Dream Angels(TM) Fragrances, Sexy Little Things, and the well-known Secret Garden collection.

Janice Holden, Chief Commercial Officer, JFK IAT noted: "Victoria's Secret adds an exciting edge to our retail lineup -- the super look and feel of the store is inviting and the well known merchandise never fails to appeal. We appreciate that Hudson Group chose Terminal 4 to showcase this legendary brand, and we are encouraged by the reaction of our passengers based on the store's initial performance."

"The elegant shopping mall at JFK IAT was an easy choice for us to open our first Victoria's Secret," said Joe DiDomizio, President and CEO, Hudson Group. "Terminal 4 and Hudson Group are both keenly aware of the elements that combine to ensure customer satisfaction. Value-priced, quality merchandise in profusion, along with prompt, courteous and expert service are the keys to success in our industry. Hudson trains each associate to deliver this level of service. We measure our success by the smiles of our customers, and our new Victoria's Secret store is delivering plenty of those, along with a very strong first two weeks of sales."

Victoria's Secret is currently available only in select duty free global locations outside of the United States. The first Victoria's Secret duty-free airport location was launched in partnership with Dufry in Brazil, the second in Argentina. The JFK Terminal 4 store is the third in the series, and the first duty-paid entry. Three additional stores are planned for the coming months: one in Dubai, and two in partnership with Dufry in Barbados and in Mexico City International Airport.

In JFK Terminal 4, Victoria's Secret is located next to Hudson's flagship Hudson News, Discover New York and Hudson Booksellers. Elsewhere in the terminal, Hudson Group also operates a CNN Newsstand - New York, a Sunglass Hut and Life is good store. Hudson operates just over 13,000 sq ft of duty-paid retail space in the terminal.

Hudson Group

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Courtesy: H&M

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