Home / Knowledge / News / Apparel/Garments / Debut of new Isok & Ferguson golf shirt at West Palm Beach Golf Expo
Debut of new Isok & Ferguson golf shirt at West Palm Beach Golf Expo
06
Aug '09
Outlast Technologies, the leader in phase-change technology, announces new Outlast licensee Isok & Ferguson will debut a new performance golf shirt with the added temperature regulating benefits of Outlast technology at the upcoming West Palm Beach Golf Expo.

Isok & Ferguson is a developer, supplier and distributor of high quality clothing and related accessories. Outlast has partnered with Isok & Ferguson to offer a golf shirt for men that balances temperature on and off the golf course.

“Outlast technology is well suited for golf wear as it works to balance body temperature and reduce perspiration both on and off the course and in a variety of weather conditions. Thus making it a multi-functional everyday garment,” said Greg Roda, President and CEO of Outlast Technologies. “We are looking forward to a long-term partnership with Isok & Ferguson and the opportunity to expand Outlast® technology in this market segment.”

HOW OUTLAST TECHNOLOGY WORKS
The human body naturally sweats to cool the skin, reducing the ability of standard golf clothing, to keep the body dry and comfortable. Outlast technology, conversely, will keep individuals comfortable both on and off the golf course by absorbing body heat when too much is created, thereby diminishing the amount of moisture. This continuous cycle allows the wearer to be not be too hot or too cold, but just right.

OUTLAST DIFFERENCE – Wicking v. Temperature regulation

It's the difference between being proactive to a problem or reactive.

Outlast technology is proactive because it constantly adapts to changing skin temperature to absorb the excess heat and reduce perspiration before it begins. This constant adaptation to skin temperature allows the wearer of a golf shirt with Outlast technology to be more comfortable for a longer period of time. Standard wicking technologies only begin to provide a benefit when it begins to react after the wearer has become uncomfortable with sweat. This reaction pulls away moisture for evaporation, while Outlast technology proactively delays the onset of sweat before the wearer becomes uncomfortable.

“We are excited to expand our market into casual wear and high performance apparel. By adding the temperature-regulating benefits of Outlast technology to our offering, we will be able to offer the same high quality products that we always have to a new segment of customers,” says Moses Isokariari, President of Isok & Ferguson.

The new Isok & Ferguson golf shirt will debut at the West Palm Beach Golf Expo, booth #228, where buyers will be able to see and feel samples of the shirts as well as place orders. The West Palm Beach Golf Expo will be held August 18 – 20, 2009 at the South Florida Fair. The expo will be open from 9 am – 5 pm on Tuesday, August 18 and Wednesday, August 19. On Thursday, August 20, the expo will be open from 9 am – 4 pm.

Isok & Ferguson Companies,Inc. (IF) opened its doors in the spring of 2006 and is rapidly evolving into the clothing company of choice for men and women with distinguished taste. Originally founded as a sole proprietorship in 2006, (IF) has evolved into a developer, supplier and distributor of high quality clothing and related accessories. IF's objective is to be at the forefront of its customer's wardrobe and to become a name in fine clothing that people trust


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search