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Wicked Fashions & Brickfish unveil 'Hang with Ryan' campaign
Aug '09
Leading apparel company, Wicked Fashions Inc and Brickfish, The Social Media Solution, announced its “Hang with Ryan” campaign. The “Hang with Ryan” campaign, was developed to drive awareness around Wicked Fashions, Inc.'s first celebrity clothing line, RS By Sheckler. The line was created in partnership with professional skateboarder, philanthropist and MTV reality star, Ryan Sheckler and is available at JCPenney and other leading retailers.

The campaign asks entrants to submit photos or videos of themselves with descriptions as to why they would like to “Hang with Ryan.” The Grand Prize winner, selected from the top 250 highest scoring entries, will win roundtrip airfare and hotel accommodations for the winner and a guest to "Hang with Ryan" behind-the-scenes at his RS By Sheckler photo shoot, a $500 RS By Sheckler wardrobe and a video of his or her day with Ryan posted on the RS By Sheckler Web site.

“With back-to-school right around the corner, we thought it would be perfect to launch a viral campaign around our new celebrity line, RS By Sheckler,” said David Strumeier, senior vice president of sales for RS By Sheckler. “We worked with Ryan to create a line that embodied utility as well as affordability. We want our consumers to feel comfortable and confident in what they are wearing, without having to spend a lot of money. With a chance to meet Ryan as the Grand Prize, we look forward to receiving a myriad of entries from excited fans.”

In addition to the Grand Prize winner, prizes will also be given away to one Runner-Up and one Most Viral winner. The Runner-Up, selected from the top 250 highest scoring entries, will win a RS By Sheckler wardrobe worth $1,000. The Most Viral winner, selected from the top 250 Most Viral entries, will win a RS By Sheckler wardrobe worth $500 and a RS By Sheckler goodie bag worth $100.

“Our company enjoyed enormous success with our last viral campaign through Brickfish, and we anticipate even more from the 'Hang with Ryan' program,” said Janice Welles, Director of Marketing & Advertising for Wicked Fashions. “With this campaign, our consumers will have opportunities to get involved with the brand on personal levels and we are eager to explore creative and new ways in which to share the RS By Sheckler message with others.”

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue throughout the social Web. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more.

“We are thrilled to partner with Wicked Fashions Inc. for the second time, to help raise awareness for its newest clothing line, RS By Sheckler,” said Nichole Goodyear, CEO/president and co-founder of Brickfish. “By partnering with a well-respected athlete in the action sports arena, and by harnessing the power of social media through the Brickfish platform, Wicked Fashions Inc. will be able to achieve high levels of engagement with its consumers.”

Wicked Fashions Inc

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