Home / Knowledge / News / Apparel/Garments / Gramicci aims to move consumer sales needle with Raha & Ramba
Gramicci aims to move consumer sales needle with Raha & Ramba
10
Aug '09
In these tough economic times, Gramicci knows new products need to be innovative and well priced to entice consumers to buy. That is certainly the case with proprietary fabrics being launched for Spring 2010 that build upon several innovations introduced by the manufacturer of durable, yet stylish, outdoor apparel last year, such as Evo-Tek and Re-Gen.

For next Spring, Gramicci has once again delivered fabrics that set the company apart from the competition and offer consumers organic options, including two new breakthroughs in the company's women's collection: Raha and Ramba.

Raha (the Swahili word for “joy) is a 100%-organic cotton that, unlike other organics, is super fine and silky for a beyond-soft feel and perfect for a variety of Jersey styles. Available in a wide range of colors, the Raha Organic Jersey collection includes A-line tees, hoodie tees, Hydra-Fit tees, tunic tees and V-neck tanks in solids or with various logo messages promoting the environment or peace.

Gramicci's Ramba Organic French Terry gives last year's popular terry fabrications a touch of stretch through the addition of Lycra. Ideal for yoga and other active pursuits, the fabric is a blend of 55% hemp, 43% organic cotton and 2% Lycra. This makes it a green choice, but also a comfortable stretch that will hold its shape. Ramba French Terry is used in wide leg pants, shorts, skirts and hoodies—all available in a variety of new colors and patterns.

Raha and Ramba are two examples of a total of 16 proprietary fabrics in the Spring women's lineup. “The collection is packed with multi-functional products that are stylish and colorful, yet durable and affordably priced, that will drive retailers' business,” said Marty Weening, Gramicci president. “The Spring line also reflects the continued expansion of products that fall into our hugely successful Greenicci collection of apparel made from organic, recycled or sustainable materials.”

Indeed, despite the penny-pinching shoppers must do, they are willing to seek out products that are certifiably green. The 2009 National Green Buying survey by Green Seal and EnviroMedia Social Marketing found that half of consumers are buying just as many green products now as they did before the economic downturn began and an additional 19% percent are buying more products than before.

Innovations such as Raha and Ramba are helping Gramicci post sales gains in a challenging retail environment. The Spring 2010 collection includes other breakthroughs for women and men, including an extension of the Evo-Tek line—a hit from last year—and a re-launch of the item that kicked it all off for Gramicci: the G-climbing pant.

Those booking an appointment to see the Spring 2010 collection will receive $50 donated in their name to Outdoor Outreach, an organization that takes inner city youth on life changing trips to the outdoors.

Gramicci

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search