Home / Knowledge / News / Apparel/Garments / GAP to invigorate itself with 1969 Premium Jeans line
GAP to invigorate itself with 1969 Premium Jeans line
13
Aug '09
GAP, the US based international apparel retailer had introduced premium denim featuring "heavy-gauge thread and single-needle stitching," ''vintage-inspired busted side seams" and styles such as the Always Skinny and Sexy Boot two years back.

Now a new denim line, aptly called “1969 Premium Jeans” in reverence to the year the San Francisco company was founded, is all set to storm the US and global markets, although the jeans already have appeared in some stores in recent weeks.

The top management at GAP is hoping that this new denim collection will rescue the company from a long slump that the company has encountered, which has seen its sales as well as image flag down in recent years.

GAP has priced out its competitors by competitively pricing its premium jeans between US $54 and 59 for men and women respectively. This predator pricing is expected to help GAP snatch market share from its pricey competitors like True Religion and 7 For All Mankind.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search