Home / Knowledge / News / Apparel/Garments / Passionately Pink for Cure!!!!
Passionately Pink for Cure!!!!
19
Aug '09
Hanes has launched a T-shirt design competition offering the chance to combine creativity with passion for a most worthy cause - Susan G. Komen for the Cure .

Through Oct. 26, 2009, participants can enter Passionately Pink-inspired T-shirt designs with messages of hope, love and support for the chance to win a weekly drawing for a $100 Hanes gift card. In addition, a grand-prize winner will receive a $250 Hanes gift card and a screen-printed copy of the winning T-shirt design. Hanes will also make a $5,000 donation in the grand-prize winner's name to the winner's choice of Susan G. Komen for the Cure local Affiliate or Komen Global Headquarters.

This year, Hanes became the Official Apparel Sponsor of Passionately Pink for the Cure, a fund-raising program created by Komen for the Cure that inspires breast cancer advocacy and honors those affected by the disease. Hanes is donating $250,000 ($100,000 in cash and $150,000 in kind) to Komen for the Cure. In June 2009, public service announcements dedicated to breast cancer awareness began airing featuring actress Sarah Chalke (Hanes spokesperson and star of the television show "Scrubs" and mini series "Maneater"). Chalke also will attend Komen events and will host her own "Passionately Pink" parties with her sisters and friends.

Beginning today, Hanes will also offer a special "pink collection" of panties, bras, socks and graphic tees (including one T-shirt exclusively designed by Chalke), and has created a campaign Web site, www.hanespink.com, that features interactive content to inspire people to make a difference in the breast cancer support community. The Hanes contribution will help fund Komen's breast cancer research and community outreach efforts. The Hanes "pink collection," including Chalke's T-shirt, is now available on www.hanes.com and will be in select stores in September.

About the Competition
The design competition will be hosted on the campaign Web site, www.hanespink.com. Visitors can design virtual Passionately Pink T-shirts using a variety of tools and graphics provided on the site, including a text function that will allow users to convey a tribute message or a personal note. Once the digital T-shirt is submitted, consumers will complete an online form to be entered into the promotion for the chance to turn their virtual creation into a screen-printed tee.

"The Hanes Passionately Pink T-shirt design competition will mobilize and encourage people to join the fight against breast cancer while allowing them to express their passion in an individualized way, providing comfort to those who need it most," remarked Sidney Falken, SVP/Hanes brand.

Each week throughout the contest, the first 30 participants will receive a T-shirt from actress Sarah Chalke, who has kicked off the competition with her own Hanes T-shirt design which includes the words "courage and strength" above her signature and features pink hearts alongside the iconic pink ribbon for breast cancer awareness.


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X