Home / Knowledge / News / Apparel/Garments / Kimberly-Clark introduces Cottonelle brand products
Kimberly-Clark introduces Cottonelle brand products
19
Aug '09
A recent consumer survey found 62 percent of the adult population claims to have sensitive skin on some parts of their bodies. But while they go to great lengths to take care of skin on their faces, elbows, legs and feet, many people often overlook the sensitive skin on their bottoms.

Believing sensitive skin care has no boundaries, Kimberly-Clark Corporation is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots.

"Sensitive skin is a big concern for many consumers. Some 67 percent of women claim to have sensitive skin, and 40 percent of adult consumers report 'minor skin irritation down there'," said Courtney De Salvatore, Brand Manager. "Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users' daily personal care routine."

Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding, silkier, softer bath tissue that is even more comfortable to use than the prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new to the market and are dermatologist tested. The product is alcohol free, enriched with Aloe & E, gentle enough for everyday use, and breaks up after flushing.

To help educate consumers about sensitive skin care - in a gentle, cheeky way - the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com. The informational Web site, hosted by the iconic Cottonelle puppy, helps visitors discover their individual sensitive skin types - and how to care for them - through interactive labs, tips and activities.

Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes are available in retail outlets across North America.

The Cottonelle brand provides innovative, superior comfort solutions for perineal personal care. Cottonelle toilet paper is available in three forms: Cottonelle Ultra toilet paper, Cottonelle Aloe & E toilet paper, and Cottonelle Premium toilet paper.

Kimberly-Clark


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Courtesy: Invista

Textiles | On 24th May 2018

Invista moves ahead with Texas technology upgrade project

Invista, a leader in chemical intermediates and fibres, is at the...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search