Home / Knowledge / News / Apparel/Garments / Kimberly-Clark introduces Cottonelle brand products
Kimberly-Clark introduces Cottonelle brand products
19
Aug '09
A recent consumer survey found 62 percent of the adult population claims to have sensitive skin on some parts of their bodies. But while they go to great lengths to take care of skin on their faces, elbows, legs and feet, many people often overlook the sensitive skin on their bottoms.

Believing sensitive skin care has no boundaries, Kimberly-Clark Corporation is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots.

"Sensitive skin is a big concern for many consumers. Some 67 percent of women claim to have sensitive skin, and 40 percent of adult consumers report 'minor skin irritation down there'," said Courtney De Salvatore, Brand Manager. "Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users' daily personal care routine."

Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding, silkier, softer bath tissue that is even more comfortable to use than the prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new to the market and are dermatologist tested. The product is alcohol free, enriched with Aloe & E, gentle enough for everyday use, and breaks up after flushing.

To help educate consumers about sensitive skin care - in a gentle, cheeky way - the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com. The informational Web site, hosted by the iconic Cottonelle puppy, helps visitors discover their individual sensitive skin types - and how to care for them - through interactive labs, tips and activities.

Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes are available in retail outlets across North America.

The Cottonelle brand provides innovative, superior comfort solutions for perineal personal care. Cottonelle toilet paper is available in three forms: Cottonelle Ultra toilet paper, Cottonelle Aloe & E toilet paper, and Cottonelle Premium toilet paper.

Kimberly-Clark


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search