Home / Knowledge / News / Apparel/Garments / Public outcry forces Cotton On to withdraw
Public outcry forces Cotton On to withdraw
26
Aug '09
The Cotton Off Our Kids campaign, launched by the National Council of Women of New Zealand (NCWNZ), is pleased to announce that the offensive t-shirts have now been removed from the shelves.

“The public outcry reflected the inappropriate nature of the slogans and sent a clear message that the sexualisation of childhood will not be tolerated,” says Elizabeth Bang, NCWNZ National President.

Last week Cotton On apologised to Australian consumers and stated that the company “recognised that certain references are not appropriate, and will sincerely endeavour to not cross these lines again.”

“We are pleased that Cotton On has removed the items, but disappointed that the company has not had the decency to issue a statement of apology to New Zealand consumers,” says Elizabeth Bang. “We have contacted Cotton On asking for confirmation of the withdrawal and a commitment to cease the production of all clothing that sexualises children, but they have not responded.”

The promise by Cotton On to stop the sale and production of the t-shirts in Australia was also accompanied by a commitment to "review the ongoing slogans range to ensure no reference is made to categories pertaining to sexually explicit behaviour, child abuse, drugs and profanity''.

NCWNZ believes these t-shirts should have never been available for sale in the first place.

“Cotton On and other companies who bombard children with sexually explicit material are acting extremely irresponsibly, all in the name of profit.

“The current system of self regulation provides retailers with the freedom to push the boundaries of what is considered socially acceptable, and as Cotton On has shown, only act responsibly when cornered by public pressure,” says Elizabeth Bang.

NCWNZ wants to see the appropriate measures put in place to protect children from 'corporate paedophilia', along with an education campaign that informs parents of the potential risks associated with the sexualisation of childhood.

“We will be rebranding the campaign to 'Boycott the Sexualisation of Childhood' and will continue to shed light on this issue; an issue which is of significant concern to the Council,” concludes Elizabeth Bang.

National Council of Women of New Zealand


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X