Home / Knowledge / News / Apparel/Garments / Public outcry forces Cotton On to withdraw
Public outcry forces Cotton On to withdraw
26
Aug '09
The Cotton Off Our Kids campaign, launched by the National Council of Women of New Zealand (NCWNZ), is pleased to announce that the offensive t-shirts have now been removed from the shelves.

“The public outcry reflected the inappropriate nature of the slogans and sent a clear message that the sexualisation of childhood will not be tolerated,” says Elizabeth Bang, NCWNZ National President.

Last week Cotton On apologised to Australian consumers and stated that the company “recognised that certain references are not appropriate, and will sincerely endeavour to not cross these lines again.”

“We are pleased that Cotton On has removed the items, but disappointed that the company has not had the decency to issue a statement of apology to New Zealand consumers,” says Elizabeth Bang. “We have contacted Cotton On asking for confirmation of the withdrawal and a commitment to cease the production of all clothing that sexualises children, but they have not responded.”

The promise by Cotton On to stop the sale and production of the t-shirts in Australia was also accompanied by a commitment to "review the ongoing slogans range to ensure no reference is made to categories pertaining to sexually explicit behaviour, child abuse, drugs and profanity''.

NCWNZ believes these t-shirts should have never been available for sale in the first place.

“Cotton On and other companies who bombard children with sexually explicit material are acting extremely irresponsibly, all in the name of profit.

“The current system of self regulation provides retailers with the freedom to push the boundaries of what is considered socially acceptable, and as Cotton On has shown, only act responsibly when cornered by public pressure,” says Elizabeth Bang.

NCWNZ wants to see the appropriate measures put in place to protect children from 'corporate paedophilia', along with an education campaign that informs parents of the potential risks associated with the sexualisation of childhood.

“We will be rebranding the campaign to 'Boycott the Sexualisation of Childhood' and will continue to shed light on this issue; an issue which is of significant concern to the Council,” concludes Elizabeth Bang.

National Council of Women of New Zealand

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search