Home / Knowledge / News / Apparel/Garments / 70s folk movement inspires Naartjie new fall collection
70s folk movement inspires Naartjie new fall collection
31
Aug '09
Naartjie, the original name in fashionable, kid-friendly clothing, announced the arrival of its Fall 2 Collection for boys, girls and infants. The Naartjie Fall Two Collection is a blend of this season's hottest trends with the company's attention to detail that captures a child's imagination and sturdy, comfortable clothing at affordable prices.

“Nearly a decade into the 21st century, we bring 1970s folk styles to our Fall Two Collection of children's clothing,” said Joe Norwood, director of marketing, Naartjie USA. “At Naartjie, we find inspiration from various sources, be it music, couture or past and present movements. This season's looks feature bold colors and fun prints that truly make a statement in any child's back-to-school wardrobe. ”

The Fall Two girls collection borrows from the folk movement with bright colors, knits and crocheted detailing. Selections include a vest inspired by Sonny and Cher, wild bell bottoms in optimistic colors and our new Folk Floral print come alive with the introduction of grenadine orange, cooled off with grey melange. Textures abound with touches of lace, corduroy, sweater knit and crochet trim.

Raising the awareness of green and ecological issues, the boys' Fall Two collection makes a bold statement: clean the air, recycle and take care of the planet! Using the Naartjie Eco label, the graphics help to spread this important lesson in a playful, kid-friendly manner. Warm lined plaid coats and colorful vests mix bold colors with warm earth tones and great essentials that make back to school shopping easy and fun.

The newborn unisex Fall Two pieces make the perfect baby shower gift, with the playful dream farm print and Rocky the rooster, Bruce the bulldog, Cheryl the sheep and Catina the cat graphics. The baby girls' clothes rock the '70s with a patchwork theme using a combination of florals and plaids in bright and feminine colors. Baby boys clothes mix traditional colors with newer bold hues to spur the imagination and carry into fall.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of children's clothes available as she shopped for her three young boys.

Naartjie


Must ReadView All

FM Arun Jaitley’s press conference: Highlights

Textiles | On 24th Oct 2017

FM Arun Jaitley’s press conference: Highlights

India has remained one of the fastest growing economies in the world...

Retailers launch US Global Value Chain Coalition

Apparel/Garments | On 24th Oct 2017

Retailers launch US Global Value Chain Coalition

The American Apparel & Footwear Association (AAFA), the National...

Italian textile machinery orders index rises 6% in Q3

Textiles | On 24th Oct 2017

Italian textile machinery orders index rises 6% in Q3

The orders index for Italian textile machinery rose by six per cent...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search