Anvil Knitwear launched a new eco t-shirt made from recycled PET plastic bottles and transitional cotton, which has been grown on farms that are in the process of becoming certified organic. Named the AnvilSustainable tee, the shirt is debuting at the MAGIC Marketplace apparel trade show in Las Vegas.
"The AnvilSustainable tee was designed to support two important environmental initiatives: the recycling of plastic bottles and the conversion of acreage from conventional cotton farming to organic cotton farming," said Anthony Corsano, Anvil's CEO. "Each AnvilSustainable tee uses approximately three 20-ounce recycled PET plastic bottles, and the cotton comes from farms that are in the three-year process of transitioning to organic. Buying a shirt made with cotton in conversion is a great way to support farmers making the switch, and encourage more to do the same."
Anvil Knitwear is the largest domestic purchaser of U.S.-grown certified organic cotton and was ranked by the Organic Exchange as being the sixth-largest purchaser of organic cotton worldwide in 2008.
In addition to the AnvilSustainable tee, Anvil's eco collection is comprised of 15 environmentally friendly t-shirts, fleeces and bags, including the AnvilOrganic line made with 100 percent organic cotton. The AnvilRecycled tee, made from 69 percent pre-consumer recycled cotton, is certified CarbonFree by Carbonfund.org and was the first carbon-neutral recycled cotton t-shirt on the market.
The AnvilSustainable tee along with the entirety of Anvil's eco-friendly line can be purchased at www.buyanvil.com (for individual consumer purchases) or through Anvil distributors (for wholesale purchases). See www.anvilknitwear.com for a list of distributors. Anvil's booth at MAGIC will be located in the North Hall in the Eco section (booth number E-73000-9), and Anvil will have a presence in the WRAP Pavilion in the Sourcing section of the show.
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