Home / Knowledge / News / Apparel/Garments / JAM to feature in Berlin instead of Cologne in 2010
JAM to feature in Berlin instead of Cologne in 2010
04
Sep '09
The die is cast. With the majority of the fashion industry opting for Berlin as the proper place to be, JAM is now to run from 20 to 22 January 2010 in the German capital as well – concurrently with the other fairs and fashion events. The new location is the so-called Rathenau Halls, a complex of light-filled buildings under preservation order at Wilhelminenhofstr, 83-85, right on the River Spree.

This former AEG transformer factory extends over a 23,000 square-metre plot built between 1898 and 1941. Back then these multi-storey factory buildings and production halls were the most modern architecture of their day and even today still exude their special, industrial charm. The site is now home to various artist's studios and educational providers and is used as a film backdrop as well as for trend and fashion events (including the last BOSS ORANGE Fashion Show).

“The location of Cologne was right in its day but now market conditions have completely changed,” explains Marketing and Sales Manager Günther Sommer summing up the decision as follows: “The original concept of JAM as a pragmatic working fair for the upper middle market still applies. We have moved the location so that everyone involved can use the pull of Berlin and so that the trade fair landscape does not continue to be unnecessarily fragmented.”

Since the last JAM in Cologne a large number of exhibitors were expressing the unanimous wish to move to Berlin after the organisers had discussed various different concept and location alternatives. “Events in one city around the same time are what exhibitors want, just like retailers, so as to minimise expense on the one hand and to gain a more comprehensive market overview on the other,” said Managing Director Sebastian Klinder from JAM trade fair management summing up the many preliminary discussions held. The new site in Berlin is therefore laid out in such a way that trade visitors can reach the other trade fair locations within 10 to 15 minutes.

JAM's uniform stand concept entailing low costs for exhibitors has been kept on. The menswear segment already in evidence for the first time in July in Cologne is to be further extended in Berlin and supplemented to also include womenswear and accessories.

JAM


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search