Home / Knowledge / News / Apparel/Garments / Woven stretch tapes that offer anti-puckering & durability
Woven stretch tapes that offer anti-puckering & durability
Sep '09
Avery Dennison Corporation launched a versatile collection of woven and printed 'stretch' branded tapes that combine the important advantages of anti-puckering and stretch with durability and greater brand impact.

Incorporating proprietary weaving and finishing technology, the new tapes can be used with a wide variety of different fabrics, including those with moderate stretch, and are suitable for neck tapes, waistbands, casual decorative trim, formal wear accent trim, packaging bands for garments and non-apparel solutions. The tapes offer anti-puckering, even when steam-pressed, and excellent durability, tested through 50 home launderings at 105°F / 40°C.

“The new stretch tapes are an ideal solution for garment manufacturers and others producing stretch products,” says Barbara Weightman, Avery Dennison Director, Product Management, Woven Labels. “Regular rigid tapes pucker when fabric recovers after stretching, but the new stretch tapes were designed to eliminate this problem. When sewn into a product, they move easily with the garment and relax back into place without restricting movement,” she adds. “The new woven and printed polyester branded tapes can be stretched up to 10-15% without any deterioration in look or feel. This means no more unsightly puckering on decorative trims, just enhanced eye-catching branding.”

The printed 'stretch' tapes are available in woven edge satin, herringbone, plain weave and micro-denier constructions and can be printed in up to six colours. The woven 'stretch' tapes are available in damask, satin and reverse satin constructions and can be woven in up to four colors but stretch most effectively with two.

“Branded tapes have been used for many years as waist or neckband trim, predominantly in more formal men's and women's wear,” said Chris Caldwell, Avery Dennison Marketing Manager, Printed Fabric Label. “Now this previously exclusive look can be adapted as either a trim or packaging solution for sports, kids and casualwear, as well as many other apparel and non-apparel sectors.”

Avery Dennison Corporation

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search