• Linkdin

M-Edge launches high-end line of protective Kindle covers

10 Sep '09
3 min read

M-Edge Accessories – the leading provider of accessories for eReaders – announced a new partnership with California-based accessories designer Sally Bartz of Halsea, a beach-chic travel bag and accessories company. M-Edge is launching a new, high-end line of protective Kindle covers featuring Halsea's colorful beach-inspired fabrics and designs.

The jackets are available in two patterns: Little Harbor, a classic lattice print with a bamboo twist in Kelp Green, Coffee Brown, and Navy Blue; and Boat Canyon, a charming pattern of crabs climbing on tangled rope available in Ocean Teal and Bonfire Brown. The Halsea for M-Edge covers will protect Kindle from damage while the colorful ocean-inspired patterns lend a beach-y tone to the beautifully constructed styles.

For M-Edge, the partnership was borne of the desire to diversify their standard line of protective leather Kindle covers into different materials and patterns. To that end, M-Edge CEO Patrick Mish looked no further than his own home for inspiration. His wife, a big fan of Halsea's beach-inspired line of luxe luggage and stylish accessories, knew the prints would appeal to the sophisticated tastes of Kindlers.

“The Halsea for M-Edge jackets are guaranteed to make a splash in the Kindle accessories market,” says M-Edge CEO Patrick Mish. “With the Halsea for M-Edge jackets, we are proving our commitment to provide Kindle users with trendsetting, fashion-forward designs to outfit their devices. Halsea's casual luxury mixed with the functionality of each of Sally's designs is right in tune with the needs of the Kindle and M-Edge consumer, and we are thrilled with the results of our collaboration.”

For Halsea designer Sally Bartz, adding the Halsea for M-Edge Kindle jacket adds a new dimension to her line of travel bags and accessories, which features several styles in patterns and colors that mix and match.

“Having spent a lifetime at the beach, I know the first thing I throw into my beach bag or take on vacation is a great book. The partnership with M-Edge to design a cover for the increasingly popular Kindle is an organic extension of my current line and has given me an opportunity to bring the easy sophistication of Halsea to a cutting-edge industry,” says Bartz. “There are so many Kindlers who use their devices as a leisure activity or a vacation accessory and they deserve to transfer some of that 'vacation style' to outfitting their device.”

Timeless and brilliantly functional, every Halsea for M-Edge Kindle jacket is constructed of a laminated canvas with finishing touches of leather on the exterior, and a front flap that closes securely as well as folds back for easy reading via a hidden magnetic closure. The jacket's interior is made of lush brown synthetic microsuede and includes a side pocket for storage of papers as well as a smaller business card pocket and pen loop. Kindle is held in place via a sturdy four-point mounting system made of soft brown leather. The jacket is also compatible with M-Edge's innovative e-Luminator2 booklight, for use when reading in low-light environments.

M-Edge Accessories LLC

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search