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M-Edge launches high-end line of protective Kindle covers
10
Sep '09
M-Edge Accessories – the leading provider of accessories for eReaders – announced a new partnership with California-based accessories designer Sally Bartz of Halsea, a beach-chic travel bag and accessories company. M-Edge is launching a new, high-end line of protective Kindle covers featuring Halsea's colorful beach-inspired fabrics and designs.

The jackets are available in two patterns: Little Harbor, a classic lattice print with a bamboo twist in Kelp Green, Coffee Brown, and Navy Blue; and Boat Canyon, a charming pattern of crabs climbing on tangled rope available in Ocean Teal and Bonfire Brown. The Halsea for M-Edge covers will protect Kindle from damage while the colorful ocean-inspired patterns lend a beach-y tone to the beautifully constructed styles.

For M-Edge, the partnership was borne of the desire to diversify their standard line of protective leather Kindle covers into different materials and patterns. To that end, M-Edge CEO Patrick Mish looked no further than his own home for inspiration. His wife, a big fan of Halsea's beach-inspired line of luxe luggage and stylish accessories, knew the prints would appeal to the sophisticated tastes of Kindlers.

“The Halsea for M-Edge jackets are guaranteed to make a splash in the Kindle accessories market,” says M-Edge CEO Patrick Mish. “With the Halsea for M-Edge jackets, we are proving our commitment to provide Kindle users with trendsetting, fashion-forward designs to outfit their devices. Halsea's casual luxury mixed with the functionality of each of Sally's designs is right in tune with the needs of the Kindle and M-Edge consumer, and we are thrilled with the results of our collaboration.”

For Halsea designer Sally Bartz, adding the Halsea for M-Edge Kindle jacket adds a new dimension to her line of travel bags and accessories, which features several styles in patterns and colors that mix and match.

“Having spent a lifetime at the beach, I know the first thing I throw into my beach bag or take on vacation is a great book. The partnership with M-Edge to design a cover for the increasingly popular Kindle is an organic extension of my current line and has given me an opportunity to bring the easy sophistication of Halsea to a cutting-edge industry,” says Bartz. “There are so many Kindlers who use their devices as a leisure activity or a vacation accessory and they deserve to transfer some of that 'vacation style' to outfitting their device.”

Timeless and brilliantly functional, every Halsea for M-Edge Kindle jacket is constructed of a laminated canvas with finishing touches of leather on the exterior, and a front flap that closes securely as well as folds back for easy reading via a hidden magnetic closure. The jacket's interior is made of lush brown synthetic microsuede and includes a side pocket for storage of papers as well as a smaller business card pocket and pen loop. Kindle is held in place via a sturdy four-point mounting system made of soft brown leather. The jacket is also compatible with M-Edge's innovative e-Luminator2 booklight, for use when reading in low-light environments.

M-Edge Accessories LLC


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