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Tottus becomes strong partner for Cherokee Brand
Sep '09
Cherokee Inc. a leading licensor and global brand management company, released photos from the expansion of the Cherokee Brand in Chile with Falabella's Tottus Stores.

Lala Somma, Senior Brand Manager of Cherokee Inc., said, “We continue to experience tremendous acceptance of the Cherokee Brand in South America. Falabella's Tottus Stores continue to be a strong partner in Chile as well as Peru. In addition, we look forward to expanding in Colombia with Falabella in the future.”

Pablo Fuentealba, Non Foods Commercial Director of Tottus Stores, said, “We continue to experience great results with the Cherokee brand throughout our stores. It has become our power brand in clothing. We look forward to much continued success.”

Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.

Cherokee Inc

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