Home / Knowledge / News / Apparel/Garments / PEM America launches non-toxic infant & juvenile products
PEM America launches non-toxic infant & juvenile products
18
Sep '09
Keeping in line with celebrity mom Jenny McCarthy's mission to build a better environment for children, TOO GOOD by Jenny has partnered with PEM America to launch a line of affordable, non-toxic infant & juvenile products, including bedding, bath textiles, room decor and newborn gift sets. The licensing agreement was developed and negotiated by Los Angeles-based new business development consultancy Brand Sense Partners, LLC (BSP).

The line will debut in bedding and will reflect McCarthy's passion for creating safe, non-toxic surroundings for children with a focus on safety, technology and design. TOO GOOD plans to pretest raw materials prior to reaching the manufacturing stage and will also test all products for lead and phthalates with results posted prior to the product arriving in any retailer. New improvements, such as reversible sets and Aloesoothe, an innovative, Aloe-enhanced finishing technology, will help to further differentiate TOO GOOD from its competitors, while offering some of the best crib sheet options on the market. While some manufacturers have taken thread counts down, TOO GOOD will be utilizing higher thread counts and 100% cotton on all crib sheets, mattress pads and other products that are in direct contact with the child.

TOO GOOD will also strive to bridge the gap between education and fashion. Specific textures, colors and icons will be used to enhance early learning and storytelling, while chic and clutter-free design will allow parents to provide more than one look which will bring continued smiles to parents and children alike.

"We are extremely excited to partner with TOO GOOD to introduce this line of safe and affordable children's products," said Keith Schneider, senior vice president for PEM America. "The TOO GOOD brand is part of McCarthy's efforts to advocate for reducing children's exposure to unsafe and unhealthy products and we are unwaveringly aligned with that mission as well."

McCarthy's son, Evan, was diagnosed with autism in 2005. After doctors informed her that there was no cure, McCarthy began to treat her son holistically through diet, nutrition and other interventions in his environment. Changes included using products that were BPA and phthalate free, providing gluten-free foods and participating in incremental vaccinations. Shortly after McCarthy began treating her son with these holistic solutions, Evan's signs of autism subsided.

"It was never an option for me to become complacent after my son's successful recovery," said McCarthy. "My personal breakthrough inspired me to help all families and individuals find the safest, healthiest and most affordable products on the market. PEM America and I are working together to fill the market void in safe, non-toxic products for children, one TOO GOOD item at a time."

McCarthy and PEM unveiled TOO GOOD at this year's ABC Kids Expo on September 15th, held at the Las Vegas Convention Center. After an official press conference, select retailers were invited to meet with McCarthy and PEM as they showcased initial themes, product designs and packaging concepts.


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search