Home / Knowledge / News / Apparel/Garments / Pearl Academy workshop on Intl Mktg & engaging buyers
Pearl Academy workshop on Intl Mktg & engaging buyers
30
Sep '09
Pearl Academy of Fashion, India's premier fashion and design institute conducted an interactive workshop on the 26th of September 2009 along with Ms. Annick Jehanne who is a consultant with various exporters & manufacturers in the fashion and soft goods business across Asia.

The workshop which was limited to 25 participants was held at the Indian Habitat Centre and the theme was "Practical Perspective to International Marketing and Engaging International Buyers". It was attended by key executives from leading buying houses, export houses, consulting firms and a few domestic brands.

The workshop commenced on a buoyant note with the key note being delivered by Ms. Nandita Abraham who is the Head of the Business & Technology department of the Pearl Academy of Fashion.

She took the audience through a quick run through on the global economic scenario, the downturn and effect of the recession on the fashion & retail industry and the need for both the retailers & brands as well as the vendors to effect a visible change to ensure that they evolve towards a collaborative & fruitful relationship that ensures that both last and grow together over a period of time.

Annick with her over 20 years of experience with a variety of brands (directly and indirectly) such as Quelle, Printemps and Galleries Lafayette and having understood the buying models of brands like Benetton, Primark, Esprit, Top Shop, Gucci, LV, Chanel, Dior, YSL and Forever 21.

She took the participants through a mapping process on how they think & behave in the buying process and how one has to be perceptive and sensitive to ensure that they give the buyer what they want without showing the buyer that they are confused.

She went from the macro & micro issues of the buying process to the detailed issues like initiatives, gestures and work that has to be undertaken on the ground level by the vendors to ensure a longetitivity in the relationship and interactivity between the buyer and the vendor.

Effectively planned and managed the participants ended the day with a much wider understanding of the buyer's perspective and practical direction as to how to collaborate with their buyers, differentiate themselves and become a preferred vendor.

The Pearl Academy of Fashion continues to be committed to the service and development of the industry and will further bring valuable issues to the forefront through workshops or specific company based trainings and projects.

Pearl Academy of Fashion


Must ReadView All

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Courtesy: Differential Brands

Apparel/Garments | On 18th Nov 2017

Differential Brands gross profit up 15% in Q3 FY17

Differential Brands, a portfolio of global premium consumer brands,...

Moody's improves India's rating

Textiles | On 17th Nov 2017

Moody's improves India's rating

Moody's Investors Service has upgraded the Indian Government’s local...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search