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HBC to unveil 2010 Olympic Team Retail Apparel line
Oct '09
Hudson's Bay Company is proud once again to be designing the Official Clothing for the Canadian Olympic and Paralympic Teams, and has also created the 2010 Canadian Olympic Team Retail Apparel available to the public. The collection for sale to the public will be available on October 1, 2009, in the Bay and Zellers and online at www.hbc.com.

Media are invited to the unveiling of the 2010 Canadian Olympic Team Retail Apparel at the grand opening of the Vancouver 2010 Olympic Superstore.

Special Guests:
• Jeff Sherman, CEO, Hudson's Bay Company
• John Furlong, CEO, VANOC
• Chris Rudge, CEO, Canadian Olympic Committee
• Bonnie Brooks, CEO and president, the Bay
• Suzanne Timmins, fashion director, Hudson's Bay Company
• Steve Yzerman, Olympian and Executive Director, Canadian Olympic Men's
• Ice Hockey Team
• Nathalie Lambert, three-time Olympic short-track speed skating medalist and Canada's Chef de Mission for the Vancouver 2010 Olympic Winter Games

Hudson's Bay Company will continue to celebrate the launch of the 2010 Canadian Olympic Team Retail Apparel with free public events on October 1st inside the Olympic Superstore, featuring award-winning Canadian artists:

• 12:00 - 12:15 DJ Hedspin
• 12:00 - 1:00 Athlete autograph session
• 12:15 - 1:15 Cowboy Junkies
• 1:15 - 1:45 Fashion Show 1
• 1:45 - 3:45 DJ Hedspin
• 2:00 - 3:00 Athlete autograph session
• 3:45 - 4:30 Dan Mangan
• 4:30 - 5:00 Fashion Show 2
• 5:00 - 6:00 Sam Roberts band
• 5:30 - 6:30 Athlete autograph session
• 6:00 - 7:30 DJ Hedspin

Hudson's Bay Company

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