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Macy's Inc to retail Ellen Tracy Sportswear
06
Oct '09
Macy's, Inc. announced it has signed a strategic alliance agreement with the Ellen Tracy owner, Brand Matter LLC, and its sportswear licensee, RVC Enterprises, under which Macy's will be the exclusive department store retailer of Ellen Tracy branded women's sportswear, beginning in spring 2010.

Under this agreement, Macy's will offer its customers an exclusive array of Ellen Tracy better sportswear focused on modern, related separates. This will include jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms.

The exclusive sportswear will launch in more than 100 Macy's stores in March 2010, with plans for additional rollout over time to additional stores. The launch will include new Ellen Tracy shops in Macy's largest flagship stores - Herald Square in New York, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami. The two companies will work closely together on new ventures and brand extensions for the future.

"Ellen Tracy is a legendary brand that is well-known to our customers and backed by an outstanding design team. In particular, Ellen Tracy delivers exceptional value to women who expect quality and want a relevant look for today's world at work and on the town," said Jeff Gennette, Macy's chief merchandising officer. "And coming next year, Ellen Tracy will provide another powerful reason for customers to shop at Macy's. Ellen Tracy will join other exclusive brands at Macy's, including Tommy Hilfiger, Martha Stewart Collection, Rachel Rachel Roy and Donald Trump."

"My team and I are thrilled to bring the Ellen Tracy heritage and style to a more accessible pricepoint. We look forward to entering, building and eventually becoming one of the leading brands in the better department," said Mark Mendelson, president and CEO of the Ellen Tracy division of RVC.

Bill Sweedler, co-chairman and CEO of Brand Matter, added, "We are excited to form this long term tri-partnership with RVC and Macy's. Macy's is the preeminent national department store in the United States and we believe that the Ellen Tracy brand will add significant accretive sales to the better sportswear floor."

Brand Matter is a diversified brand management and operating company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include Ellen Tracy, Company Ellen Tracy, Caribbean Joe, Havana Jack Café, CJ Breeze, La Cabana, and Jamaica Bay. We invest in Brands that maintain a positive emotional connection with consumers.

Macy's, Inc., with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2008 sales of $24.9 billion. The company operates more than 840 department stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's and Bloomingdale's.

Macy's Inc

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