Home / Knowledge / News / Apparel/Garments / AFG to incorporate SUGOI Performance Apparel
AFG to incorporate SUGOI Performance Apparel
07
Oct '09
Dorel Industries Inc. announced a number of initiatives to further grow its Performance Apparel Division within the Company's Recreational/Leisure segment. The newly named Apparel Footwear Group (AFG) will incorporate SUGOI Performance Apparel as well as the apparel lines of Cannondale, GT, Schwinn, Iron Horse and Mongoose – in both custom and its regular offerings. Plans include an investment in new equipment, facilities and additional employees.

A key component will be the expansion of one of Dorel's recently created centres of excellence. As of January 2010, SUGOI's operations will relocate to a 70,000 square foot facility in Metro-Vancouver. “An important focus of AFG will be to build the custom apparel business -- developing specific riding and running uniforms for teams and clubs. The new Vancouver facility will allow SUGOI to increase custom apparel capacity and offer lead times well above industry standards. We've barely scratched the surface in this expanding market and expect SUGOI to triple its custom apparel business within five years,” stated Robert P. Baird, President of Dorel's Recreational/Leisure segment.

Apparel industry veteran tapped to head up AFG
Chris Fuentes, who has almost 30 years in sales and marketing, many in the apparel sector, will be AFG's President. He began his career on the professional tennis circuit where he spent five years with sports celebrities, sponsors, media and brands, all of which helped shape his marketing expertise. Subsequently he was based in Dusseldorf, London and New York working in sales and marketing with Time International, gaining further insight into building global brands.He then held senior positions with a global leader in branded lifestyle apparel.

In his most recent position with this organization Chris led all brand marketing, communication and promotion of retail, wholesale and licensing worldwide for the $1 billion Nautica lifestyle brand with 40 product categories in 70 countries. Chris is a passionate cyclist, tennis player, sometimes golfer and an active supporter of A Better Chance, a charity that enables nderprivileged, gifted minorities a chance to succeed via superior education.

“This is another example of Dorel's strong commitment to this business. We are confident that this latest investment and new direction will allow AFG to grow exponentially by providing quality performance apparel with a variety of silhouettes, textiles, features and designs to match each brand's market position,” concluded Mr. Baird.

Dorel Industries Inc. is a world class juvenile products and bicycle company. Established in 1962,Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2.2 billion company with 4700 employees, facilities in eighteen countries, and sales worldwide.

Dorel Industries Inc


Must ReadView All

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

In China, cotton consumption is forecast to expand 4 per cent and...

Courtesy: ZDHC

Textiles | On 24th May 2018

Birla Cellulose, Isko, Lenzing join ZDHC programme

Birla Cellulose, Isko and Lenzing have joined ZDHC Roadmap to Zero...

50 mn Indian internet users buy products online: Report

Apparel/Garments | On 24th May 2018

50 mn Indian internet users buy products online: Report

India has an online population of 500 million but only 50 million...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search