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PrimaLoft to promote spirit of outdoor adventure
Oct '09
PrimaLoft - Insulation Technology is proud to announce that it will be a sponsor of the 2009-2010 Banff Mountain Film and Book Festival, and North American Tour. Through this partnership, PrimaLoft will help bring the spirit of outdoor adventure, exploration and mountain experiences to hundreds of thousands of people across North America.

The 34th Banff Mountain Film and Book Festivals, to be held October 31 -November 8, 2009 in Banff, Alberta, Canada, is an international film and literary competition featuring the world's best footage and literature on mountain subjects. It is a premier cultural and social event that unites outdoor and adventure enthusiasts, photographers, filmmakers, writers, publishers, authors, editors along with film and book enthusiasts from around the world.

Immediately after the event, a selection of the best films entered in the festival will go on tour. In total, 500 screenings will be viewed in 285 locations, throughout 30 countries around the world.

"We are thrilled to be a part of this extraordinary event," said Eileen Berner, Sales and Marketing Director, PrimaLoft. "Our sponsorship of the Banff Mountain Film & Book Festivals and Tour aligns perfectly with our overall marketing initiative, which is to engage with and develop emotional connections with outdoor enthusiasts, brands, organizations and retailers."

"The Festivals seek partnerships with authentic outdoor companies that share our values and passions," said Laurie Harvey, Manager Strategic Partnership for the Banff Mountain Festivals. "We are excited to partner with PrimaLoft and to align PrimaLoft with the 2009 Banff Mountain Film and Book Festivals and North American Tour."

As a sponsor of the Banff Mountain Film and Book Festival and North American Tour, PrimaLoft's message will be delivered in a visually inspiring and powerful way onscreen, and through various print and electronic media. Additionally, the brand will be exposed to hundreds of thousands of outdoor enthusiasts who attend the festival and tour each year.

Fresh off the Backpacker Magazine 'Get Out More' mobile marketing tour, outdoor pros Randy and Sheri Propster will attend the Banff Mountain Film & Book Festivals as PrimaLoft brand ambassadors where they will connect with attendees and blog about the festival activities.

"We've had the pleasure of touting PrimaLoft's amazing benefits to outdoor enthusiasts all over the country while on the 'Get Out More' tour," said Randy and Sheri Propster. "We are excited to expose the Banff Mountain Film and Book Festivals' audience to the world's best insulation."

PrimaLoft is a registered trademark of Albany International Corp. PrimaLoft - Insulation Technology, PrimaLoft - The Next Generation in Yarn Technology and PrimaLoft - The Luxury Down Alternative are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters andluxury bedding. PrimaLoft is manufactured in the USA, Europe and Asia.


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