Home / Knowledge / News / Apparel/Garments / Anisa Noormohamed debuts NISI couture with touch of East
Anisa Noormohamed debuts NISI couture with touch of East
12
Oct '09
When deciding what to wear, many women are faced with the daunting task of reconciling their professional and personal lives. Anisa Noormohamed strongly believes that clothing choices need not be limited to a particular space, but rather should allow the contemporary woman to move comfortably within the various spaces which she negotiates on a daily basis. "I am essentially my demographic - a woman who has to wear many masks on a daily basis and needs a quick way to transition between them," says Noormohamed, who was raised in a traditional Pakistani household on the city's North Side.

NISI's choice of vibrant colors, asymmetrical lines, and sharply tailored cuts weave together Noormohamed's feminist ideals, progressive Muslim-American identity, and innovative style with the affordability and versatility often sought in an eclectic wardrobe designed to sweep a woman from the boardroom to an exciting night on the town. NISI's avant-garde pieces, offered in layered sets allowing a woman to shift from professional to casual, are the "creative expression" of the University of Chicago graduate's thesis, which focused on the reconciliation of modern feminism with pre-existing cultural and religious norms.

While hints of modern Lahore and Dubai may subtly flavor the NISI collection, Noormohamed's dedication to women's empowerment extends far beyond the needles and bolts of fashion. Noormohamed and her renowned Chicago architect/interior designer husband, Suhail, have collaborated to present NISI as a women's empowerment project. Clothing sales from NISI will benefit the building of secular schools for girls in the earthquake devastated regions of Kashmir as part of Suhail's non-profit endeavor, Actual Size Global.

"This project is a dream. . .I can produce art in an industry that I love while benefiting a cause that I am committed to," says Noormohamed, who is an activist and humanitarian herself and has worked with several women's rights organizations throughout the world before embarking on this project. Noormohamed spent 2006/2007 traveling throughout the Middle East conducting her research on feminist ideals in a society heavily laden with pre-existing norms. "My work has inspired me greatly, and I hope to travel with Suhail every summer to help educate young girls and provide women with skills that they would otherwise not have access to."

Anisa Noormohamed


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search