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Pheran - Magnum opus of Kashmir thrives on tourist demand
Oct '09
Pheran', the traditional clothing of the state of Jammu & Kashmir, is one of the most enduring symbols of Kashmiri culture.

It speaks of the tradition and craftsmanship of the local artisans. Decorated pherans are an integral part of a Kashmiri bride's trousseau.

It has now become a 'Must Buy” product in the purchase budgets of tourists from all across the globe.

Pheran is a loose fitting gown worn for protection against the cold weather. It is generally made in wool and after tailoring, it is embroidered with floral motifs and craft traditions, going back centuries.

It easily scores over the current day's winter costumes due to its warmth, and ease. Due to its evergreen popularity, pheran has become synonymous with a Kashmiri's identity.

This traditional apparel retains its charm not only among the people of Kashmir, but also among the visiting tourists who shop around for this exclusive Kashmiri masterpiece.

Embellished pherans are considered as an exclusive 'work of art', and are seen in the markets of Kashmir as a tourist attraction.

This traditional attire has been an inspiration for many fashion designers. Many designerwears have the look of a pheran.

They are frequently seen even in the fashion galleries of Paris. From fashion's purview, this outfit is loose fitting, paving way for more fitted silhouettes and short lengths.

This unique garment gives warmth to the people, and no dress has come near enough, to replace the good old pheran.

Click here to read complete article.

Fibre2fashion News Desk - India

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