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Madame launches Autumn/Winter collection
Oct '09
Madame, the leading women's apparel which has always enthralled the women of the contemporary era with its designs and style, launched its autumn/winter collection 2009. The collection which comprises of casual wear has been named 'Icons' and is available at all the Madame and multi-brand stores across India.

“An icon represents exclusivity and is something which is followed by others, which is why we have given this name to our collection,” said Mr. Akhil Duggar, Creative Director Madame. The collection is totally fresh and suave and is expected to create a stir in the market. “In autumn/winter collection we have employed vibrant colors and follow the forecast of year 2010”, he added.

The new season is based on colors like wines, purples,darker tone of peacock and the evergreen color black.This year the collection has come across in tartan and Scottish check prints in the fabrics of wool, fleece and tweed, which have been used keeping in mind the style of the dress. Uses of turtle and high necks also have been made in plenty. Keeping the trend of long length alive and emphasizing on the latest colors, for this season, Madame has introduced short and long check blazers and long length twill overcoats.

“Women look for diverse clothing, we have tried to create something which is novel are sure that the collection which is cost effective also, would be well appreciated by the younger generation”, elaborated Mr. Duggar.


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