Interviews
Gilt Groupe launches Gilt MAN
26 Oct '09
3 min read
Online luxury retailer Gilt Groupe Inc. announces the expansion of their men's platform with the launch of Gilt MAN, an extension which reveals new and expanded men's categories in a one-stop-shop "guys only" e-tail destination. Gilt MAN's initial sales include Strida, Bogner, Helly Hansen, Harry's of London, Alexander McQueen, Porsche Design Adidas, Outdoor Research, Ducati Watches and Gianfranco Ferre.
While Gilt MAN remains vested in Gilt Groupe's heritage of bringing coveted luxury brands to its member base, the expanded site is designed to target a guys' life, work and play styles in an easy-to-navigate shopping experience with a distinctly male voice. Gilt MAN serves as the go-to destination for men who appreciate the best of the best, from tech gadgets and sporting gear to apparel and lifestyle items.
"We recognized an opportunity in the men's online retail space after hearing from our male members that they wanted a site that was distinctly theirs - and we answered them with Gilt MAN," says Nate Richardson, vice president and general manager, Gilt MAN. ", guys now have a destination that caters to their interests and lifestyles in a way that is relevant, informative and easy-to-use. Gilt MAN gives the discerning man everything he needs to live the life he aspires to lead."
The launch of Gilt MAN builds previous brand and product offerings in the men's category by 64%, providing access to a greater breadth of products with much deeper inventory across apparel, accessories, sports equipment and 'experience' categories. As with Gilt Groupe, Gilt MAN offers invitation-only access to sales each day at noon ET, with top brands available at up to 70% off retail lasting just 36 hours. Gilt MAN will also feature unique editorial content, including style and trend tips that correspond to upcoming sales - a first in the flash-sale e-commerce industry.
The Gilt MAN executive team consists of General Manager Nate Richardson, formerly General Manager of Yahoo! Finance and Dow Jones Digital, Director of Merchandising John Auerbach and Director of Category Management Richard Mumby and Seth Howard as the style editor.
Launched in November 2007, Gilt Groupe has rapidly established itself as one of the leading online fashion and travel retailers in the US. Gilt curates a broad range of daily sales to serve to its exclusive, invitation-only membership. Each sale lasts just 36 hours and features many of the world's most sought-after designers. Gilt Groupe is headquartered in New York City and currently serves over 1.5 million members.
While Gilt MAN remains vested in Gilt Groupe's heritage of bringing coveted luxury brands to its member base, the expanded site is designed to target a guys' life, work and play styles in an easy-to-navigate shopping experience with a distinctly male voice. Gilt MAN serves as the go-to destination for men who appreciate the best of the best, from tech gadgets and sporting gear to apparel and lifestyle items.
"We recognized an opportunity in the men's online retail space after hearing from our male members that they wanted a site that was distinctly theirs - and we answered them with Gilt MAN," says Nate Richardson, vice president and general manager, Gilt MAN. ", guys now have a destination that caters to their interests and lifestyles in a way that is relevant, informative and easy-to-use. Gilt MAN gives the discerning man everything he needs to live the life he aspires to lead."
The launch of Gilt MAN builds previous brand and product offerings in the men's category by 64%, providing access to a greater breadth of products with much deeper inventory across apparel, accessories, sports equipment and 'experience' categories. As with Gilt Groupe, Gilt MAN offers invitation-only access to sales each day at noon ET, with top brands available at up to 70% off retail lasting just 36 hours. Gilt MAN will also feature unique editorial content, including style and trend tips that correspond to upcoming sales - a first in the flash-sale e-commerce industry.
The Gilt MAN executive team consists of General Manager Nate Richardson, formerly General Manager of Yahoo! Finance and Dow Jones Digital, Director of Merchandising John Auerbach and Director of Category Management Richard Mumby and Seth Howard as the style editor.
Launched in November 2007, Gilt Groupe has rapidly established itself as one of the leading online fashion and travel retailers in the US. Gilt curates a broad range of daily sales to serve to its exclusive, invitation-only membership. Each sale lasts just 36 hours and features many of the world's most sought-after designers. Gilt Groupe is headquartered in New York City and currently serves over 1.5 million members.
Gilt Groupe Inc
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