Hincapie Sportswear signs contract with BMC Racing Team
28 Oct '09
2 min read
Hincapie Sportswear Inc (Hincapie), manufacturer and marketer of distinctive clothing for the performance cyclist, has signed a sponsorship deal with the BMC Racing Team (BMC) for 2010. Hincapie will provide BMC with premium cycling apparel and accessories, Hincapie Premium Denim and Hincapie SkinDefense SPF 30 Sunscreen.
"We're very excited about our new partnership with BMC Racing," said Rich Hincapie, president of Hincapie Sportswear. "This is an awesome opportunity for us to showcase our products to the entire world through the team and the new relationship. We're especially excited that George will be able to finally race and train in his own apparel."
Tour de France stage winner and recently crowned US Professional Road Race Champion, George Hincapie has signed a two year contract with the BMC Racing Team. He will be racing in Hincapie Sportswear apparel for the first time in his long career.
"I'm very excited to be racing in Hincapie apparel next year," said George Hincapie, 5-time Olympian and co-owner of Hincapie Sportswear. "I love the stuff we make and I haven't been able to wear it that much on my other teams. The team opportunity is great for me as well. I started my professional cycling career with Jim Ochowicz, and I'm pleased to be joining him again."
Hincapie plans to make BMC Cycling Team apparel available to the public through Hincapie dealers and on the company's website.
For more than 50 years, the Hincapies have dedicated themselves to excellence in the sport of cycling. Through Hincapie Sportswear, they are combining the lessons they have learned on the road with excellence in customer service, quality craftsmanship and stylish designs, to create the most comfortable, functional and stylish cycling apparel in the world.
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