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Zoozoo from Vodafone at Shopper's Stop
29
Oct '09
Shopper's Stop, the retail major has joined forces with the telecom giant Vodafone Essar in order to launch products featuring today's most lovable and famous cartoon character 'Zoozoo' from Vodafone's recent advertising campaign.

Shopper's Stop has got the exclusive rights of manufacturing and selling official Zoozoo merchandises in specified categories, including T-shirts, kids-wear, mugs, bed and bath accessories through this partnership.

Immense popularity gained by Zoozoos during the advertisement campaign helped in materializing this deal. The mammoth of fan following that Zoozoos has created, forced Vodafone to bring them closer to their aficionados in the form of merchandises, said Mr. Kumar Ramanathan, Chief Marketing Officer, Vodafone.

Vodafone is adding new dimensions to the character merchandising through this initiative, as it's a budding trend in India, informed a Vodafone official.

T-shirts having various moods of the perky Zoozoos are available at Rs.299 onwards and on purchase of Zoozoo merchandises; Vodafone customers will get a discount of 10 percent, informed officials.

Fibre2fashion News Desk - India

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Courtesy: AWI

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