Street Artist Fairey unveils piece of art outside Levi's store

31 Oct '09

5 min read

Fairey's unique art and view of the world captured the attention of many fans at Levi's and in 2002, the brand proudly sponsored Authentik - one of Fairey's first art shows. The show, which was held at the Levi's Vortex Gallery in the San Francisco Levi's Store, marked the beginning of the relationship between Fairey and his favorite denim brand. Since then, there have been several collaborative projects including a series of one-of-a-kind "Obey" 501 jean art pieces, a timeline portrait collection of punk and rap music trailblazers, a silk-screened image of Levi Strauss that Fairey created to pay homage to Levi's jeans' founder and the sponsorship of Fairey's first-ever, career retrospective museum exhibition at the Institute of Contemporary Art in Boston.

The launch of the Obey x Levi's collection is the latest result of the ongoing collaborative relationship between Levi's and Fairey. The line consists of a tightly-edited assortment of eight essential menswear pieces that showcase fits, finishes, rips, patches and design details selected by Fairey and inspired by his personal collection of Levi's denim.

Each piece is a hand-customized original that is worn-in to evoke the look and feel of one's favorite pair of jeans. Punctuated by "spray paint" drip details, stenciled art imagery, pins and "wear and repair" finishing touches, the collection is replete with exclusive branding details including an "Obey" Giant tab-device that lives alongside the iconic Levi's Red Tab and a "Two-Horse" rear waistband patch that also includes a stylized "Obey" Giant face.

The highly-collectible Obey x Levi's capsule collection is carried exclusively at select Levi's Store locations in New York City, San Francisco, Chicago and Santa Monica. The series of four limited-edition Shepard Fairey posters will be given away as a free gift, while supplies last, with the purchase of any item from the Obey x Levi's collection in the following Levi's Store locations: Times Square and Soho in New York City, Union Square in San Francisco, Santa Monica and Chicago.

The front side of each of the four double-sided posters features artwork that exists as a stand-alone piece. The reverse side of each poster also includes one piece of an oversized mural image specially designed by Fairey. When all four posters are reversed and laid out together, the larger mural image is then fully revealed.

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