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Visual merchandising: Tool to attract customers
06
Nov '09
Today shopping malls all across the globe are making higher profits than common shops despite selling normal customer goods which are used in day to day activities, due to the attraction customers have for shopping in big malls.

Malls merely create a fashionable, attractive, and a better atmosphere for shopping than a common shop. Visual Merchandising plays an integral role in creating this atmosphere.

The main motive of any business is customer satisfaction and profit earning. Motive of any business is achieved only by a handful of retailers in a successful manner.

These successful retailers are able to achieve this by certain merchandising plans and one such merchandising plan that plays a very vital role is to attract the customer towards the products.

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Fibre2fashion News Desk - India

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