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SKECHERS to enter medical apparel market
Nov '09
SKECHERS USA, Inc., a global leader in the lifestyle footwear industry, announced that it signed a licensing agreement with Strategic Partners, Inc., the makers of Cherokee Medical Apparel, to create and distribute a SKECHERS-branded line of apparel for nurses and other healthcare professionals that will launch in January 2010.

The SKECHERS collection will feature a younger, more flattering fit than traditional medical apparel. Through innovative silhouettes, prints and fabrications, the line will utilize ready-to-wear trends in basics like scrubs, pants, jackets and tees. Branded designer accents will include SKECHERS logo buttons, flag labels, jacquard ribbons, and zipper pulls. The SKECHERS medical apparel line will be available in a wide range of sizes.

“Doctors and nurses already love our SKECHERS WORK non-slip footwear products,” said Michael Greenberg, president of SKECHERS. “This new medical apparel line perfectly complements our workplace footwear offerings and will be a fantastic extension to the SKECHERS brand and lifestyle within medical environments.”

“SKECHERS Medical Apparel represents the fashionable, fun and feminine side of caregivers who want to allow their style sense to carry over into their jobs,” said Michael Singer, CEO of Strategic Partners, Inc. “SKECHERS is in strong demand around the world, and creating SKECHERS branded medical apparel will give healthcare professionals the opportunity to indulge their personal sense of style while on the job.”

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia.


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