Home / Knowledge / News / Apparel/Garments / Interactive site teaches visitors about the Life of a T-shirt
Interactive site teaches visitors about the Life of a T-shirt
14
Nov '09
Anvil Knitwear, Inc. announced the launch of TrackMyT.com, a groundbreaking, interactive Web site that chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cotton-seed to consumer. The site, which specifically tracks t-shirts for youth ages two to 12, allows users to explore cotton farms, a gin and spinners, as well as Anvil's textile mill, cut and sew plants, and distribution facility -- all by inputting a unique tracking number printed on their very own shirt.

With a highly dynamic experiential approach, the Web site is designed to appeal to kids and adults alike. It features surprise pop-up messages and graphics, alongside lesson plans for teachers that focus on the environmental, historical and social aspects of manufacturing, buying and owning a t-shirt.

The idea for TrackMyT.com began as a response to the federal government's recent Consumer Product Safety Improvement Act, which this year required manufacturers of children's products to provide labels allowing consumers to trace the product's history. Anvil made a commitment to go beyond the letter of law.

"Our goal in creating this site was not only to comply with industry requirements, but to turn it into an educational experience and teach about our footprint and ecological impact," said Anthony Corsano, Chief Executive Officer of Anvil, a leader in the sustainable apparel industry and the sixth-largest organic program in the world. "TrackMyT.com teaches kids, parents and educators how to be more environmentally responsible."

In keeping with Anvil's commitment to being an environmentally and socially responsible company, the site explores the differences between organic and conventional cotton farming, and calculates the carbon footprint of each step in the manufacturing process. Because many consumers are unaware that an average of 60 percent of a shirt's carbon contribution comes from a lifetime of washing and wearing, the site identifies ways the user can minimize his or her carbon footprint as a t-shirt owner.

To create the site, Anvil partnered with the Webby-award winning AgencyNet, a digital advertising and marketing agency that specializes in developing emotionally engaging digital brand experiences and communication strategies.

"It's hard to put into words just how proud I am of TrackMyT.com. I really believe this is one of our finest moments," Corsano said. "And it's one more way Anvil demonstrates that we not only understand and care about the future, but that we are committed to being responsible and good citizens of this world."

Anvil Knitwear Inc


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search