Interviews
Plus-size apparel retailer partners with Dress for Success
18 Nov '09
2 min read
Plus-size apparel retailer, Silhouettes is proud to announce their partnership with Dress for Success Worldwide, an international not-for-profit organization dedicated to helping women achieve economic independence and self-sufficiency.
What began as a partnership focused on increasing the plus-size apparel available to Dress for Success suiting facilities, has now evolved into a program offering social media and online job search training for Dress for Success clients.
In October, Silhouettes sponsored social media seminars at Dress for Success affiliates in New York and Washington, DC. From the participants, six women were chosen to share their stories on a newly created blog - Silhouettes for Success. These brand ambassadors will chronicle their journeys over a thirty day period, allowing the world a window into their daily lives. This is the first foray into social media for Dress for Success.
"This partnership is a coup for both organizations," says Jill Simonson, Corporate Relations Director at Dress for Success Worldwide. "With social media playing an increasingly prevalent role in the ways that people communicate and search for employment, we are pleased that Silhouettes has sponsored social media training for our New York and DC chapters as well as established a forum where select members can have a voice and share their stories."
"We see immense value in the work being done by Dress for Success and are dedicated to increasing awareness of their important initiatives," says Amy Schilder, Vice President of Corporate Marketing. "When we realized that plus-size clothing is underrepresented in the donations that Dress for Success receives, we saw an opportunity to help. Being able to partner on a larger scale and getting to know these women on a personal level, has been extremely gratifying."
What began as a partnership focused on increasing the plus-size apparel available to Dress for Success suiting facilities, has now evolved into a program offering social media and online job search training for Dress for Success clients.
In October, Silhouettes sponsored social media seminars at Dress for Success affiliates in New York and Washington, DC. From the participants, six women were chosen to share their stories on a newly created blog - Silhouettes for Success. These brand ambassadors will chronicle their journeys over a thirty day period, allowing the world a window into their daily lives. This is the first foray into social media for Dress for Success.
"This partnership is a coup for both organizations," says Jill Simonson, Corporate Relations Director at Dress for Success Worldwide. "With social media playing an increasingly prevalent role in the ways that people communicate and search for employment, we are pleased that Silhouettes has sponsored social media training for our New York and DC chapters as well as established a forum where select members can have a voice and share their stories."
"We see immense value in the work being done by Dress for Success and are dedicated to increasing awareness of their important initiatives," says Amy Schilder, Vice President of Corporate Marketing. "When we realized that plus-size clothing is underrepresented in the donations that Dress for Success receives, we saw an opportunity to help. Being able to partner on a larger scale and getting to know these women on a personal level, has been extremely gratifying."
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