Home / Knowledge / News / Apparel/Garments / Six Winter Olympic athletes to star in 'What's your Everest?'
Six Winter Olympic athletes to star in 'What's your Everest?'
18
Nov '09
Champion Athletic Apparel, through a partnership with Universal Sports, has teamed up with six U.S. Winter Olympic athletes to star in a series of motivational videos that explore their dreams and goals by answering the question, "What's your Everest?"

Universal Sports will air the athletes' video vignettes now through the end of 2009 during its coverage of major winter sporting events on its broadcast channel carried by cable and satellite TV providers and on the UniversalSports.com Web site.

The symbolic Everest of luge veteran Ruben Gonzalez is to make his fourth Olympic Games. For downhill skier Tyson Bolduc, earning a pilot's license after the Games would put him on top of the world.

The Universal Sports video vignettes, which will reach 55 million households in major markets around the country, are part of Champion apparel's "What's Your Everest" marketing campaign and online community to support people in reaching their personal aspirations and goals.

Champion is partnering in a Mount Everest expedition in spring 2010, including outfitting the climbing team with innovative Champion and Duofold cold-weather gear, and has created an Expedition Champion Web site. Visitors to Champion's Everest Web site may enter the "What's Your Everest?" community by submitting a video or written entry answering the question for a chance to win $10,000. Visitors may also provide supportive feedback to the community members who have declared their personal Everest goals.

"Everyone has an Everest dream. The 'What's Your Everest?' program is the perfect complement to the Champion brand message about living an active lifestyle and striving for personal achievement," said Claire Powell, director of Champion apparel marketing. "Through these amazing Olympians, we want to engage the everyday athlete and provide an opportunity for one of them to achieve something they may feel is unattainable."

The Olympians Reveal Their Personal Mount Everests

The athletes - ranging from veterans to up-and-coming stars - will be competing in the 2010 Winter Olympic Games in Vancouver on behalf of the United States. The videos serve as a platform for the athletes to share their encouraging stories of personal growth and reveal surprising achievements that demonstrate the possibilities.

Luge veteran Gonzalez, an author and sought-after motivational speaker, shares his unique experience of recently qualifying for his fourth Olympic games. "My Everest is to compete in four Olympics in four decades," he declares.

Gonzalez's path to Olympic glory was unusual. He didn't believe himself to be a particularly gifted athlete. He took up the sport of luge at age 21, and by age 39 he was racing against 20-year-olds in the Salt Lake Games in 2002.

Skier Bolduc will compete in various downhill events this winter but has already achieved his personal Everest of winning a national title. His new Everest is a little outside of his Olympic skill set: to get a pilot's license that will allow him to experience what he calls helicopter skiing. "One day, I'd like to fly a helicopter to the top of a mountain with my friends, and ski down it," he states.


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search