Home / Knowledge / News / Apparel/Garments / Benetton opens the first store of the future in Istanbul
Benetton opens the first store of the future in Istanbul
19
Nov '09
Benetton has opened a spacious new store in Istanbul, the Turkish metropolis which in 2010 will be a European Capital of Culture. Designed by Piero Lissoni, this architecturally avant-garde store is perfectly in keeping with the city's continuous transformation and its focus on the future. This is the first in a series of futuristic stores designed by renowned architects or design firms or by young talents, which will be built around the world as part of Benetton's Opening Soon... project. A collection of innovative designs which manifest the future evolution of the Benetton retail space.

The new Benetton store is located in a rapidly-changing area of the city, the rich, Western-style Asian neighbourhood beyond the bridge over the Bosphorus. It occupies an entire building on Istanbul's upmarket entertainment and international-shopping thoroughfare, Bagdad Avenue. Its eight floors, three of which are below street level, cover a total surface area of almost 2000 square metres and display the full range of United Colors of Benetton collections for men, women and children.

Piero Lissoni designed the eight-floor building (three floors are below street level) in the form of an installation of screens which project its own moving images to the exterior. A sort of luminous, changing tower, an irregular stack of monitors that the city observes and from which the city is observed.

"I imagined myself in a constantly-changing city,” said the architect, “and I sought to devise a building that is almost unfinished. The eight-floor construction is dynamically formed of a number of boxes irregularly piled one on top of the other, floating over a ground floor of glass. My vision is of drifting containers settled on a volume of light."

The new Istanbul store is a mark of vibrant architectural and business-led innovation. It is the first in a series focused on the world and its transformation, which the Group has dedicated to one of the most 'now' cities on the planet. It is also a new step in Benetton's history of retail space innovation, of particular significance in a global recession, testifying to the Group's optimism and desire to invest in the future.

Zeynep Selgur, managing director of Benetton Turkey, confirmed that “Benetton Group has a high regard for Turkey and has continued to invest in the country over the past twenty-four years. Now, during a global economic crisis, it opens a store on Bagdad Avenue at a cost of some US$30m. The new Benetton megastore sets a model for future stores, it is the group's key international project for 2009. An icon of brand identity, the store also represents one of the most important investments ever made in the Turkish retail sector. Benetton will continue to invest in Turkey, where we expect to close FY09 with a turnover of TRY104.5m.”

Benetton was the first major international brand to enter the Turkish market, in 1985. Turkey has always been a bridge between the peoples and cultures of the East and West. It has economic ties and a bond of friendship with Italy and strong expertise in the textile and clothing industry. Today, Benetton has 132 stores in Turkey.

Benetton Group


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search