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S2BN-Anvil connection for Yo Gabba Gabba! audience
Nov '09
S2BN Entertainment is proud to announce Anvil Knitwear as the official t-shirt supplier for YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY 2009. The live tour is produced by S2BN in conjunction with W!LDBRAIN, producers of Yo Gabba Gabba!. Anvil Knitwear will supply all youth and adult organic tees for the 2009 tour and will introduce organic toddler tees into the collection for the upcoming 2010 tour.

S2BN Entertainment has partnered with Anvil Knitwear to offer YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY audience members the opportunity to be one of Anvil's first customers to receive youth T-shirts that can be tracked by individual lot numbers on Anvil's new website TrackMyT.com. TrackMyT.com, which launched on November 12, shows the journey of each youth t-shirt from the organic or conventional cotton farm where it's sourced, to the facilities where it's made. At the end of the journey, the site reveals the shirt's carbon footprint, including the carbon contribution of washing and wearing, and tips for how kids can reduce their own environmental footprints. The site also provides educational lesson plans for parents and teachers to help kids learn more about sustainable living.

"We're delighted that our long-standing relationship with S2BN Entertainment has opened the door for us to connect the Yo Gabba Gabba! audience with our AnvilOrganic t-shirt and offer them a fun and educational experience," stated Anthony Corsano, Anvil's CEO, "The idea was to teach kids, parents and educators how to be more environmentally responsible one t-shirt at a time."

"We are excited to partner with Anvil to offer Yo Gabba Gabba! fans an earth-friendly, sustainable, premium product at an affordable price," said Mike Luba, S2BN Entertainment's President of Music and Family Entertainment. "We believe Yo Gabba Gabba!'s creative minds and Anvil's superior products make a winning combination to memorialize this sensational show."

YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY kicked off its 2009 tour on November 14 and 15 in Los Angeles and will makes it way to New York City (November 21), Dallas (November 28) and wrap in Chicago (December 5). Tickets are still available for the Chicago performances via Ticketmaster.com and tickets are available the Dallas performances on Tickets.com. Children under one year of age will be admitted free to sit on a parent's lap.

YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY is the first live U.S. touring show for the hit children's program, which was created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN. Jon Berrett and Michael Polis are executive producers for the television series. The live-action U.S. stage production, directed by Glenn Orsher, is inspired by the award-winning television series, and has a broad appeal among preschoolers, parents, teens and adults. DJ Lance Rock and everyone's favorite cast of characters - Brobee, Foofa, Muno, Plex and Toodee will rock out to their favorite songs from the groundbreaking series, while special guests show off their "dancey dance" moves. This state-of-the-art production is an interactive experience that will offer audience members of all ages the chance to bring the characters to life when they say the magic words, "Yo Gabba Gabba!"

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