Irina Shabayeva for Macy's designs to show up in December

21 Nov '09

2 min read

As cameras rolled on the season finale of Lifetime's Project Runway last night, up-and-coming designer Irina Shabayeva won the challenge of a lifetime. The 27-year-old New Yorker not only won Project Runway Season 6, but her design for the Macy's INC International Concepts challenge will be available at the national retailer in early December for the busy holiday shopping season.

"We are happy to partner with Macy's to present our designers with a challenge that gives them a taste of the real world aspects of the fashion industry. The challenge from episode 7 allowed Irina the opportunity to have one of her designs sold by a major retailer and Project Runway fans will now have the chance to purchase the exclusive party dress this holiday season," said Lance Still, Executive Vice President of Promotions and Integrated Marketing for The Weinstein Company.

Part of Macy's participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, Executive Vice President Macy's, Inc. "It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina's fresh take on fashion is the ideal fit for our INC brand," said Reardon. "Our customer will love her ultra-feminine aesthetic."

Given all the resources of a top designer, Irina's holiday dress is a contemporary take on the little black dress. Made of rayon matte jersey, the butterfly-embellished dress will be available in sizes small through x-large.

Macy's Inc

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